CEO Storytelling: Building a narrative - with Kevin Maney
April Dunford: Debunking all the myths and misunderstandings around positioning
Leveraging referrals and partnerships for customer acquisition : Raul Galera
How to reduce friction in B2B content experience: Brett McGrath
Nir Eyal: Consumer psychology, product engagement, and being indistractable
Hiten Shah: How user research helps improve product-customer relevance
Andrei Zinkevich: Misconceptions around ABM and mistakes to avoid
Eddie Yoon: Identifying super consumers and being thoughtfully aggressive
Building your marketing org with a customer privacy DNA: Anco Scholte her Horst
Leveraging LinkedIn for demand generation: Nemanja Zivkovic
Dennis Yu: Breaking the myths around personal branding
How can introverts channel their energies into marketing effectively: Matt Johnson
The role of AI and ML in enterprise ABM: Pierre Custeau
Rory Sutherland: Marketing based on behavioral economics
Revenue attribution in B2B marketing: Steffen Hedebrandt
How to get better at brand storytelling: with Mark Evans
Bob Moesta: Understanding how customers buy, using Jobs To Be Done Framework
Seth Godin: How to be sensible in the modern marketing world
Tim Soulo: Getting real with content marketing, and going beyond best practices
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