The Reflex Blue Show : A Graphic Design Podcast
Arts:Design
Katie Risch, the Chief Marketing Officer at Basis Technologies, was the lunchtime keynote speaker at this year’s OnBrand Conference in Omaha, Nebraska. Recorded from the event on July 13, just after the taco bar had been put away and all of the churros had been consumed.
Her talk, ‘Advertising Through Uncertainty’, is one that is especially timely, as we discuss the last three years (checks calendar, it still says three, although it feels like ten) of changes in the world, and how it affects how companies feel about advertising, and what they should really be thinking about it. We also talk about Basis Technologies, and using technology to reach the intended audience. As Katie’s major was in English, I ask about how this helped in getting into this advertising world, and her path to Basis technologies.
Thanks again to the AAF Nebraska, AMA Lincoln, AMA Omaha, and PRSA Nebraska on a wonderful conference.
And huge thanks to all of the listeners – this is the end of our planned Season 16 of The Reflex Blue Show. I’ll be back sometime in 2024 with Season 17.
Enjoy.
The post Katie Risch: The Reflex Blue Show #252 appeared first on 36 Point.
HOW Design Live 2018, Conference Recap 3 of 3 : Julie Goldsberry, Cami Travis-Groves
HOW Design Live 2018, Conference Recap 2 of 3 : Dallas Franklin, Jennifer Lemerand, Thanh Nguyen, Alex Withers
HOW Design Live 2018, Conference Recap 1 of 3 : Justin Ahrens, Saana Hellsten, Karen Larson, Lillian Ling, Nicholas Nawroth, Calvin Ng, Jamie Saunders, David Sherwin
Stefan G. Bucher: The Reflex Blue Show #184
Amanda Hoklin & Megan Timanus: The Reflex Blue Show #183
Bre Phelan: The Reflex Blue Show #182
Robin Fitzgerald: The Reflex Blue Show #181
Luke Bolin & Coban Rudish & Dillon Wheelock: The Reflex Blue Show #180
Ben Lueders & Erin Pille: The Reflex Blue Show #179
Mary Allen: The Reflex Blue Show #178
2017 AIGA Design Conference, Recap 3 of 3 : Michael Bierut, David Carson, Keith Ellis, Carlos Estrada, Keith Gasch, Ben Levitz, Joe Isaak
2017 AIGA Design Conference, Recap 2 of 3 : Julie Anixter, Marian Bantjes, Bob Dixon, Adam Turman, Betsy Vardell
2017 AIGA Design Conference, Recap 1 of 3 : Justin Ahrens, Aaron Draplin, Dallas Franklin, Bill Moran, Brian Singer, Christine Taylor
Dana Arnett: The Reflex Blue Show #177
Julie Anixter & Andrew La Monica: The Reflex Blue Show #176
Brian Wood: The Reflex Blue Show #175
Jason Tselentis: The Reflex Blue Show #174
Bill Gardner: The Reflex Blue Show #173
Nikita Prokhorov: The Reflex Blue Show #172
Justin Dauer: The Reflex Blue Show #171
Create your
podcast in
minutes
It is Free
Dear Alice | Interior Design
99% Invisible
The John Clay Wolfe Show
Black Beauty
Pollyanna
Women Designers You Should Know
Design Better