Brian Downard wasn’t always serving one kind of client. He started in app development, but he found his calling in lead generation for home and garden businesses.
Serving one vertical like this is even more specific than finding a niche. Brian talks about what inspired him to focus on this particular vertical and the mistakes and the successes that he's made that ultimately shaped his business and his brand.
https://freelancetransformation.com/episode161
140: Win Clients w/ Cold-Calling | Olivier Lambert
139: Build a Company of One | Paul Jarvis
138: Find Clients in a New Niche | Jonathan Stark
137: The Most Unusual Consultancy | Steve Sims
136: Brand Yourself | Sarah Hart
135: The Real Experience of Freelancing | Sian Richardson
134: Hire Remote Workers Effectively | Nathan Hirsch
133: Find Clients With Facebook Ad Funnels | Kurt Bullock
132: Specialize, Simplify, Profit | Kurt Elster
131: Quit Corporate & Go Freelance | Hannah Lowe Corman
130: Turn Influencers into Client Referrals | Sean Smith
129: Get Things Done Even When You Don't Want To | Chris Cooper
128: Demystifying Bookkeeping for Freelancers | Donna Zanger
127: What Building a Business Really Looks Like | Josh Doody
126: Play Away the Anxiety | Charlie Hoehn
125: Let Consulting Firms be Your Sales Team | Jonathan Dison
124: Stop Pitching & Win Clients | Blair Enns
123: Win Clients Through Local Events and Referrals | Paige Wilhide
122: How to Find a Great Assistant | Tim Francis
121: Create Content Efficiently | Austin Church
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