Brian Downard wasn’t always serving one kind of client. He started in app development, but he found his calling in lead generation for home and garden businesses.
Serving one vertical like this is even more specific than finding a niche. Brian talks about what inspired him to focus on this particular vertical and the mistakes and the successes that he's made that ultimately shaped his business and his brand.
https://freelancetransformation.com/episode161
120: Clients Will Pay Thousands For Your Services | Adrienne Richardson
119: Win Clients By Educating Them | Andy Crestodina
118: Find and Land High Value Clients | Brent Weaver
117: Rapidly Grow with Content Marketing | Johnathan Dane
116: Play By Your Own Rules | Jason Resnick
115: Win Clients Through Pinterest and Blogging | Jessica Freeman
114: Surprisingly Short Proposal Format | Curtis McHale
113: From Failure to $500,000 in Client Work | Pia Silva
112: Million Dollar Consulting with Alan Weiss
111: Building an Agency Right the Second Time | Kevin Gibbons
110: Journey From Freelancer to Agency | Eric Covino
109: Manage a Self Organizing Team | Alma Abreu
108: Build Relationships that Lead to Client Work | Zvi Band
107: Build a Profitable Agency | Drew McLellan
106: Stop Begging for Clients | Taylor Welch
105: Stop Writing Sucky Copy | Laura Belgray
104: Mindset Shifts of a Digital Nomad Freelancer | Joel Bergeron
103: Rapidly Grow an Agency | Gini Dietrich
102: Build Authority & Attract Clients Through Book Publishing | Chandler Bolt
101: Create a Client Acquisition Funnel Through Paid Traffic | Chris Evans
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