Brian Downard wasn’t always serving one kind of client. He started in app development, but he found his calling in lead generation for home and garden businesses.
Serving one vertical like this is even more specific than finding a niche. Brian talks about what inspired him to focus on this particular vertical and the mistakes and the successes that he's made that ultimately shaped his business and his brand.
https://freelancetransformation.com/episode161
100: Top 10 "Mic Drop" Freelancing Moments
099: Why Do Clients Buy Our Services? | Dov Gordon
098: Selling High Ticket Services | Frank Bria
097: Winning Clients Through Influence | Josh Steimle
096: Get More Referrals | Steve Gordon
095: Your Freelance Manifesto
094: Winning Clients by Niching Down | Khierstyn Ross
093: Win Freelance Work for Agencies | Mark Fromson
092: Productize Your Services | Joe Sanok
091: Win Work with Bigger Companies | Jana Sedivy
090: Freelancing Work and Life Challenges | Sherry Walling
089: Win Clients through Facebook | Cassie Howard
088: Win Clients Through Outreach (and Cake?) | Jake Jorgovan
087: Leverage Your Time as a Freelancer | Nina Kaufman
086: Lead with Generosity to Build Relationships | Esther Kiss
085: Think Like an Entrepreneur | Cole Hatter
084: From LinkedIn Connections to Clients | Rachel Pedersen
083: Freelance to Freedom | Vincent Pugliese
082: Build a Personal Brand to Win Clients | Louie La Vella
081: Stop Dumpster Diving for Clients | Joshua Lisec
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