Matt Skallerud is an advertsing genuis who began his online career in May 1995 with the launch of GayWired.com, which became one of the top 3 LGBTQ websites worldwide. Having worked with companies, large and small, for more than 20 years to reach the LGBTQ+ online consumer.
I pick his brain and we talk about what he has learned, how he approaches his ad campaigns and LGBTQ+ Media then and now,
00:04:20 The early LGBTQ+ media landscape was print-dominated.
00:04:58 The evolution of online media.
00:09:38 Social media algorithms and advertising.
00:18:09 Content is king in advertising.
00:18:55 Short form content is key.
00:24:10 Celebrate LGBT community year-round.
00:29:44 I Love Gay Today podcast - organic growth through pandemic.
00:33:36 Creating short interviews for engagement.
00:38:10 Research and preparation are key.
00:42:52 Unify your social media.
Matt's Links
www.PinkMedia.LGBT
matt.skallerud.org
@PinkMediaLGBT
Tom's Links
www.tommeetsinterestingpeople.com
https://twitter.com/tommeetspeople
https://www.instagram.com/tommeetspeo...
https://www.tiktok.com/@meetsinterest...
https://linktr.ee/tommeetsinteresting...
E20: Al Alignment, AI Podcasts & The Future of AI | Sam Plank
E19: Podcasting 101 with Matthew Bliss: Setting Up Your Show, Editing Tips, and Media Literacy
E18: Jim Wolfe: Music and Business
E17: The Manic Pixie Weirdo: A Conversation on Relationships, Projects, and Processes
E16: Kevin Jones: Podcasting, Gaming & Raising Children
E15: Reflecting on the first season
E14: Martin Whiskin: How to be a voiceover artist!
E13: Jeremy Swick Part 2: Running A Business
E12: Jeremy Swick Part 1: Running a Museum and a Passion for American Football.
E11: Benoit Australia: Wrestling and Hiphop
EP10: Tommy Burke: Film, Parkinson's and Writing
E09: Mr Slade: Growing Up Gay, Rupaul in the Mainstream Media and Musical Inspirations
E08: Dr Federico Farini: Spaces, History and Love Island
E07: Robert Walker: Dungeons & Dragons, Psychology And The Secret Big Bad Evil Guys
E06: Mac McGregor: Masculinity, Trans Issues & Activism
E05: Jeremiah Ukponrefe: The Host Dying, Books & Really Sad Bars
E04: Urmi Hossain: Culture, Women's Empowerment & Money
E03: TheJoshFrost: Hip-Hop, Drugs & Mental Health
E02: Noah Healy: Nuclear Engineering, Stock Markets & The Dot-Com Boom
E01: Ashley-Casey Tyrell: Voice Acting, Characterisation and Parodies
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