Batting a Thousand in the Sales Office: Gym Owner Shares Secrets

How many leads do you get a month? Of those, how many book an appointment? And of those, how many actually buy?

That's number is your close rate, and in February 2021, Joanne Cogle's was 100 percent.

Here, she joins Mike Warkentin to talk about how she did it.

Links:

Should You Post Your Prices on Your Website?
Nutrition Challenges Are Dead. Kickstarts Are the Answer
Level Method
Gym Owners United
Two-Brain Coaching

Timeline:

1:50 – Getting to a 100 percent close rate.

5:03 – The power of confidence.

7:02 – The lead-nurture process.

11:30 – Transparent pricing.

13:06 – Narrowing the niche.

19:40 – What happens in the consultation.

24:49 – Presenting options and closing the sale.

28:23 – The right time to upsell additional services.

31:00 – Goal-setting sessions and the 90-day review.

35:17 – Staffing and SOPs.

39:12 – Don’t forget to be nice.