Truthfully, I haven't paid much attention to SEO (search engine optimization) over the years. My thinking was that my site would never get enough traffic to really warrant playing the SEO game. I could not have been more wrong.
Robby Fowler joins me today and together we are going to unpack how we are trying to fix my SEO. The bottom line is that Google doesn't know which "Mike Kim" I am, and when Google is confused then I put myself in a position to confuse people who search for me.
Tune in and you'll learn:
Why you must think of yourself as an "entity" rather than just one site or person on the internet
The surprising reason why I need to delete old blog posts from my site (even top-performing ones)
Why I setup a "Google My Business" location-based account even though I am a digital nomad
How I screwed up my blog categories on my site all these years (and what I'm doing to fix it)
Why you should pay MORE attention to SEO if you have a smaller following, and not the other way around
Connect with Robby:
Robby's Brand ED Podcast
Robby's Website
Robby's Facebook
Robby's Instagram
Get Your Copy of You Are the Brand Today!
We are officially underway with the You Are the Brand book launch, and if you pre-order today or buy any of the Coaching + Book Bundles, you are going to get some amazing bonuses!
Get all the details at: youarethebrandbook.com
Connect with Me on Social:
YouTube
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EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
BYP 235: How To Repurpose Content And Win Back Your Time with Belinda Weaver
BYP 234: Copywriting, Kobe Bryant, and Creating A New Life with Ray Edwards
BYP 233: How To Create A Successful Online Course with Carrie Rose
BYP 232 – 10 Marketing Podcasts You Should Check Out
BYP 231: How To Future Proof Your Business and Yourself with Scott Voelker
BYP 230: How to Change Your Money Mindset with Marissa Nehlsen
BYP 229: 5 Business and Marketing Tips To Navigate the Age of Coronavirus
BYP 228: Media Training Tips From CNN and ABC Anchor Steve Kosch
BYP 227: The LISTEN Funnel Framework with Duane Zingale
BYP 226: The 10 Commandments Of Selling To Women with Wendi Schenkel
BYP 225: Speakers, Sponsors, and Seats with Rich Brooks
BYP 224: How To Embrace Your Inner Weird And Create An Unforgettable Brand with Kira Hug
BYP 223: A Behind The Scenes Look At How I Create Social Media Content
BYP 222: How To Protect Your Intellectual Property with Steven Thrasher
BYP 221: The Art of Influencer Outreach with Zach Benson
BYP 220: The Successful Speaker with Grant Baldwin
BYP 219: Micro Content Matters - How To Make Your Brand Impossible To Ignore with Nick Cavuoto
BYP 218: The 6 Steps to Think and Grow Rich
BYP 217: Partner Up, Collaborate Across, and Mentor Around with Paul Martinelli
BYP 216: The 5-Step Formula To Write Your About Me Page
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