Truthfully, I haven't paid much attention to SEO (search engine optimization) over the years. My thinking was that my site would never get enough traffic to really warrant playing the SEO game. I could not have been more wrong.
Robby Fowler joins me today and together we are going to unpack how we are trying to fix my SEO. The bottom line is that Google doesn't know which "Mike Kim" I am, and when Google is confused then I put myself in a position to confuse people who search for me.
Tune in and you'll learn:
Why you must think of yourself as an "entity" rather than just one site or person on the internet
The surprising reason why I need to delete old blog posts from my site (even top-performing ones)
Why I setup a "Google My Business" location-based account even though I am a digital nomad
How I screwed up my blog categories on my site all these years (and what I'm doing to fix it)
Why you should pay MORE attention to SEO if you have a smaller following, and not the other way around
Connect with Robby:
Robby's Brand ED Podcast
Robby's Website
Robby's Facebook
Robby's Instagram
Get Your Copy of You Are the Brand Today!
We are officially underway with the You Are the Brand book launch, and if you pre-order today or buy any of the Coaching + Book Bundles, you are going to get some amazing bonuses!
Get all the details at: youarethebrandbook.com
Connect with Me on Social:
YouTube
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EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
393: Personal Brand Business Systems Made Simple with Chelsea Brinkley
392: Protecting Your Business with Legal Bubble Wrap with Ashley Fillingim
391: The Intersection of Mindset, Marketing, and Finding Your Ideal Client with Daniela Nica
390: Why Slowing Down Could Be the Fastest Way to Grow with Teresa McCloy
389: Each Obstacle is an Opportunity with Vernice "FlyGirl" Armour
388: Breaking Through Limiting Beliefs: A NASCAR Champion's Guide To Success with Matt Clark
387: The 3 Levels of Listening (for Coaches and Entrepreneurs) with Jason Frazell
386: Tiny Habits - The Small Changes that Change Everything with Linda Fogg-Phillips (Keynote)
385: Overcome Adversity and Reach Personal Success with Tony Grebmeier (Keynote)
384: Mindset Isn't Everything But It Affects Everything with Lauren Johnson (Keynote)
383: A Career Retrospective: Five Things I Didn't Do Earlier that I Wish I Did
382: Learn From (and Launch) My Simple Five-Figure Remonetization Strategy
381: The Most Important Thing I Did to Futureproof my Personal Brand Business
380: AI - The Great Replacement or a New Opportunity? YOU DECIDE
379: Mike, Would You Ever Go Back to Getting a Regular J-O-B?
378: Create a Future You Love Using the Power of 10-Year Goals with Kathy Brown
377: A Fireside Chat with Three Incredible Entrepreneurs
376: Leaving the Pharmacy World for YouTube Success with Kevin Yee
375: Unpacking Mike's DISC Personality Test Results - Lessons Learned with Evelyn Eccard
374: My Top 3 Takeaways from Being On TV in Las Vegas
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