Truthfully, I haven't paid much attention to SEO (search engine optimization) over the years. My thinking was that my site would never get enough traffic to really warrant playing the SEO game. I could not have been more wrong.
Robby Fowler joins me today and together we are going to unpack how we are trying to fix my SEO. The bottom line is that Google doesn't know which "Mike Kim" I am, and when Google is confused then I put myself in a position to confuse people who search for me.
Tune in and you'll learn:
Why you must think of yourself as an "entity" rather than just one site or person on the internet
The surprising reason why I need to delete old blog posts from my site (even top-performing ones)
Why I setup a "Google My Business" location-based account even though I am a digital nomad
How I screwed up my blog categories on my site all these years (and what I'm doing to fix it)
Why you should pay MORE attention to SEO if you have a smaller following, and not the other way around
Connect with Robby:
Robby's Brand ED Podcast
Robby's Website
Robby's Facebook
Robby's Instagram
Get Your Copy of You Are the Brand Today!
We are officially underway with the You Are the Brand book launch, and if you pre-order today or buy any of the Coaching + Book Bundles, you are going to get some amazing bonuses!
Get all the details at: youarethebrandbook.com
Connect with Me on Social:
YouTube
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EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
356: Why Being in Business is Like Being a Midwife, with Cheryl Furer
355: The Power of Pre-Deciding in Business and Life, with Teresa McCloy
354: Do Nothing, This Episode Has No Value, with Henry Jeong
353: The Tuition of Entrepreneurship with Jenny No Chung
352: Why There Really Is No Such Thing as Competition with Chris Ducker
351: Creating Momentous Microevents
350: Creating a Vision Board For Your Business and Life, With Vin Infante
349: Generating Business Referrals Without Asking with Stacey Brown Randall
348: What to Expect in Podcasting in 2023 with Danny Ozment
347: The Myth of Passive Income and How You Can Still Profit from It
346: Creating Passive Income Through Point of Sale Systems with David Carlin
345: Never Be Ashamed of Your Origin Story with James Harrington
344: My Week in LA - What if Everything Turns Out Great
343: Energy that Attracts Success Into Your Business and Life with Nick Cavuoto
342: Live Outside the Rules and Chart Your Own Path with Jerry Won
341: How to Maximize Your Mastermind Group
340: You Have a Sacred Calling - My Final Keynote
339: I Took Five Weeks Off Work, Here's What I Did
338: How to Reclaim Control and Make Every Situation a Win-Win with Gail Rudolph
337: Fear Can't Tell You Anything About Your Future with Linda Perry
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