Truthfully, I haven't paid much attention to SEO (search engine optimization) over the years. My thinking was that my site would never get enough traffic to really warrant playing the SEO game. I could not have been more wrong.
Robby Fowler joins me today and together we are going to unpack how we are trying to fix my SEO. The bottom line is that Google doesn't know which "Mike Kim" I am, and when Google is confused then I put myself in a position to confuse people who search for me.
Tune in and you'll learn:
Why you must think of yourself as an "entity" rather than just one site or person on the internet
The surprising reason why I need to delete old blog posts from my site (even top-performing ones)
Why I setup a "Google My Business" location-based account even though I am a digital nomad
How I screwed up my blog categories on my site all these years (and what I'm doing to fix it)
Why you should pay MORE attention to SEO if you have a smaller following, and not the other way around
Connect with Robby:
Robby's Brand ED Podcast
Robby's Website
Robby's Facebook
Robby's Instagram
Get Your Copy of You Are the Brand Today!
We are officially underway with the You Are the Brand book launch, and if you pre-order today or buy any of the Coaching + Book Bundles, you are going to get some amazing bonuses!
Get all the details at: youarethebrandbook.com
Connect with Me on Social:
YouTube
***
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
336: Power Up Your Brand on Pinterest with Julia Bocchese
335: How to Confront Your Inner Saboteur with Tina Marie St. Cyr
334: Creating New Realities and Manifesting Your Soul's Desire with Loren Trlin
333: A Birthday Convo with One of My Best Friends, Big Asian Guy Henry Jeong
332: The Ultimate Trait of a Lifelong Friend with Nate Cronk
331: The Art of De-branding Yourself and Creating A New Life with Jeff Goins
330: How to Become a World Class Interviewer with Jeff Brown
329: How to Find Your Verbal Brand Identity with Justin Blackman
328: Storytelling, Savvy Email Marketing, and Psychedelics with Master Copywriter, Tarzan Kay
327: How to Upgrade Your Brain - with Dr. Eugene Choi
326: Now What? Charting a New Life Direction with Molly Grisham
325: Personal Takeaways from You Are The Brand LIVE
324: How Attorney Steven Thrasher Uses Personal Stories to Skyrocket Business
323: How to Format Your Personal Brand Website with Robby Fowler
322: How Copywriter Geoff Kullman Uses Personal Branding to Get More Business
321: Get that Money, Honey with Rhea Wong
320: How to Protect Your Business with (Legal) Bubble Wrap with Ashley Fillingim
319: Mastering the Mental Performance Mindset with Lauren Johnson
318: How Duane Zingale Uses Personal Stories to Propel His Marketing
317: I Learned Everything I Know About Personal Branding from Church with Sheila Cornea
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