Truthfully, I haven't paid much attention to SEO (search engine optimization) over the years. My thinking was that my site would never get enough traffic to really warrant playing the SEO game. I could not have been more wrong.
Robby Fowler joins me today and together we are going to unpack how we are trying to fix my SEO. The bottom line is that Google doesn't know which "Mike Kim" I am, and when Google is confused then I put myself in a position to confuse people who search for me.
Tune in and you'll learn:
Why you must think of yourself as an "entity" rather than just one site or person on the internet
The surprising reason why I need to delete old blog posts from my site (even top-performing ones)
Why I setup a "Google My Business" location-based account even though I am a digital nomad
How I screwed up my blog categories on my site all these years (and what I'm doing to fix it)
Why you should pay MORE attention to SEO if you have a smaller following, and not the other way around
Connect with Robby:
Robby's Brand ED Podcast
Robby's Website
Robby's Facebook
Robby's Instagram
Get Your Copy of You Are the Brand Today!
We are officially underway with the You Are the Brand book launch, and if you pre-order today or buy any of the Coaching + Book Bundles, you are going to get some amazing bonuses!
Get all the details at: youarethebrandbook.com
Connect with Me on Social:
YouTube
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EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
316: How To Turn Inspiration Into Big Ideas with Daniela Nica
315: Why I'm Hosting A Live Conference for the First Time in 4 Years
314: Expert Secrets to Publish and Market Your Book with Lindsey Hartz
313: The Realtors of Orange County School of Personal Branding with Alex Yu
312: Storytelling is Our Obligation to the Next Generation with Lisa McGuire
311: Building A Brand Strategy with Lyss House
310: The SOP of Excellence and Consistency with Kelly Baader
309: The Ten-Year Reflection Test and Becoming A Brain Warrior with Neal Phalora
308: The Two Most Powerful Practices I've Put Into My Routine This Year
307: Roundtable Discussion - The Power of Personal Branding In Different Industries
306: Roundtable Discussion - What Professional Marketers Want to See Change in Marketing in 2022
305: The 3 Stories That Sell
304: The 8 Step Blueprint to Build A Personal Brand Business
303: The 3 Types of Content People Tune Into (Which One Are You)
302: The Messenger is More Important Than the Message
301: What's the Difference Between A Thought Leader, Expert, and Influencer
Welcome to You Are The Brand!
BYP 300: When To Re-brand and Personal Thoughts From Doing 300 Podcast Episodes
BYP 299: Read to Lead with Jeff Brown
BYP 298: The Surprising Gift of Doubt with Marc Pitman
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