Truthfully, I haven't paid much attention to SEO (search engine optimization) over the years. My thinking was that my site would never get enough traffic to really warrant playing the SEO game. I could not have been more wrong.
Robby Fowler joins me today and together we are going to unpack how we are trying to fix my SEO. The bottom line is that Google doesn't know which "Mike Kim" I am, and when Google is confused then I put myself in a position to confuse people who search for me.
Tune in and you'll learn:
Why you must think of yourself as an "entity" rather than just one site or person on the internet
The surprising reason why I need to delete old blog posts from my site (even top-performing ones)
Why I setup a "Google My Business" location-based account even though I am a digital nomad
How I screwed up my blog categories on my site all these years (and what I'm doing to fix it)
Why you should pay MORE attention to SEO if you have a smaller following, and not the other way around
Connect with Robby:
Robby's Brand ED Podcast
Robby's Website
Robby's Facebook
Robby's Instagram
Get Your Copy of You Are the Brand Today!
We are officially underway with the You Are the Brand book launch, and if you pre-order today or buy any of the Coaching + Book Bundles, you are going to get some amazing bonuses!
Get all the details at: youarethebrandbook.com
Connect with Me on Social:
YouTube
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EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
BYP 275: The Key To Making A Quantum Leap In Your Money, Mindset, and Business with Amira Alvarez
BYP 274: How to Use Visual Style To Sell Onstage or Onscreen with Tamara Glick
BYP 273: Wealth, Worth, and the Permission to Prosper With Ray Edwards
BYP 272: How Your Business Can Prosper With Part-Time Employees
BYP 271: How To Systemize Your Business and Win Back Your Time with Chris Niemeyer
BYP 270: A Masterclass On Public Speaking with Michael and Amy Port
BYP 269: How To Start, Run, and Grow A World-Changing Podcast with Danny Ozment
BYP 268: A Brand Building Conversation with Taylor Swift's Manager, Rick Barker
BYP 267: How Aaron Walker Built His Entire Business on Podcasts and Masterminds
BYP 266: Futureproofing Your Brand and Business in 2021
BYP 265: The 5 Stages of Business
BYP 264: Parenting, Building A Personal Brand, and Everything That Has To Do With Your Mother with Dr. Michelle Deering
BYP 263: How To Deal with Childhood Trauma with Scott Aemisegger
BYP 262: What Is The Best Way To Start From Zero and Other Listener Questions with Lauren V. Davis
BYP 261: Your Three Best Days and A Kitchen Table Conversation With My Parents
BYP 260: An Inside Look At My Private Coaching Call with Jay Abraham
BYP 259: Struggling To Scale? Know Your Numbers with Jim Adams
BYP 258: Eavesdrop On My Unfiltered Thoughts About the Personal Brand Industry
BYP 257: Unhackable – How To Let Go So Your Business Can Grow with Kary Oberbrunner
BYP 256: Pivoting From A Practice Into A Personal Brand with Dr. Lisa Olszewski
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