Truthfully, I haven't paid much attention to SEO (search engine optimization) over the years. My thinking was that my site would never get enough traffic to really warrant playing the SEO game. I could not have been more wrong.
Robby Fowler joins me today and together we are going to unpack how we are trying to fix my SEO. The bottom line is that Google doesn't know which "Mike Kim" I am, and when Google is confused then I put myself in a position to confuse people who search for me.
Tune in and you'll learn:
Why you must think of yourself as an "entity" rather than just one site or person on the internet
The surprising reason why I need to delete old blog posts from my site (even top-performing ones)
Why I setup a "Google My Business" location-based account even though I am a digital nomad
How I screwed up my blog categories on my site all these years (and what I'm doing to fix it)
Why you should pay MORE attention to SEO if you have a smaller following, and not the other way around
Connect with Robby:
Robby's Brand ED Podcast
Robby's Website
Robby's Facebook
Robby's Instagram
Get Your Copy of You Are the Brand Today!
We are officially underway with the You Are the Brand book launch, and if you pre-order today or buy any of the Coaching + Book Bundles, you are going to get some amazing bonuses!
Get all the details at: youarethebrandbook.com
Connect with Me on Social:
YouTube
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EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
BYP 257: Unhackable – How To Let Go So Your Business Can Grow with Kary Oberbrunner
BYP 256: Pivoting From A Practice Into A Personal Brand with Dr. Lisa Olszewski
BYP 255: Ask Mike - Listener Q&A Episode
BYP 254: The Exact Workflows We Use In My Business with Chelsea Brinkley
BYP 253: Visionary and Integrator - How We Run My Business with Chelsea Brinkley
BYP 252: Steroids, Sci-Fi, and Scripture with Christopher Hopper
BYP 251: The Growth Now Movement with Justin Schenk
BYP 250: 5 New Things I'm Doing Right Now To Grow My Brand
BYP 249: How Marketers Help Presidents Get Elected with Phillip Stutts
BYP 248: Thinking Big with Sean Osborn
BYP 247: How Entrepreneurs Can Thrive In Their Personal Relationships with Susie Miller
BYP 246: A Conversation In Content Marketing with Gayla Scrivener
BYP 245: How To Use YouTube To Generate Leads with PJ Taei
BYP 244: How To Turn Your Mess Into Your Mission with Jenny Levine Finke
BYP 243: How To Use Mockery As A Marketing Tactic with Ben Settle
BYP 242: Reinventing You with Dorie Clark
BYP 241: How To Pick A Niche and Dominate It with Joshua and Joanna Scott
BYP 240: How To Build A Personal Brand In Corporate Consulting with Andy Storch
BYP 239: How to Use Facebook Groups to Grow Your Brand and Dominate Your Niche with Dana Malstaff
BYP 238 - Niches, Riches, and The Only 3 Markets We Are Really In
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