In this episode, I hosted Abby Hehemann, Director of Product Marketing at GetResponse to talk about setting up a customer marketing framework.
With over 14 years of experience, Abby is a specialist in strategic product positioning and value-driven messaging.
Abby shares the customer marketing framework that she and her team use at GetResponse and how you can build on yourself.
She also shares her thoughts on what makes customer marketing different than customer advocacy.
Abby points out the metrics for success while implementing such a framework.
All this and more in this episode with Abby.
Connect with Abby on LinkedIn - https://www.linkedin.com/in/abby-hehemann/https://www.linkedin.com/in/abby-hehemann/
S5E3 - Unscripted Sessions ft. Sreedhar Peddineni, Co-founder at GTM Buddy
S5E2 - GTM strategy to target the enterprise segment ft. Shilpa Singh, Head of GTM/Commercial Strategy at Amazon
S5E1 - Data driven Customer Success ft. Arundhati Balachandran, Senior Director, Customer Success at Chargebee
S4E10 - Building locally relevant & globally scalable GTM strategy ft. Ashwin Krishna, Marketing Director at Tact.ai
S4E9 - How to align the Product Marketing team and other teams to make better-informed decisions ft. Smriti Chopra, Product Marketing at Zapier
S4E8 - Unscripted sessions ft. Steffen Hedebrandt, Cofounder of Dreamdata.io
S4E7 - Customer Success 101 ft. Sandhya Tomer, Director of Customer Success at Whatfix
S4E6 - Unscripted Sessions ft. Veekshith Rai, Co-founder and COO at Finly.io
S4E5 - Unscripted Sessions with Kausambi Manjita, Founder & CEO at Kubric
S4E4 - SaaS Ops 101 ft. Lavanya Gopinath, Director of Operations at Chargebee
S4E3 - How to personalize marketing? ft. Sowmya Moni, Director of Marketing at Incture
S4E2 - State of SaaS in India ft. Shailesh Ghorpade, Managing Partner & CIO at Exfinity Venture Partners
S4E1 - Unscripted sessions ft. Deepesh Agarwal, Co-founder & CEO, MoveInSync
S3E23 - Building new products ft. Smrithi Parameswar, Product Leader
S3E22 - Unscripted Sessions ft. Shubhi Agarwal, Co-founder of Locobuzz
S3E21 - Unscripted conversations ft. Saravana Kumar, CEO at Kovai.co
S3E20 - What is neuro-marketing? ft. Pranjalee Lahri, AVP Marketing at UpsideLMS
S3E19 - Storytelling for B2B SaaS ft. Kuppu, Product Evangelist at Zoho
S3E18 - Work remotely like a pro ft. Meera Sapra, Product Manager at Zoho
S3E17 - Upgrading customer service with AI ft. Vartika Verma, VP of Global Marketing at Yellow Messenger
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