In this episode, I hosted Abby Hehemann, Director of Product Marketing at GetResponse to talk about setting up a customer marketing framework.
With over 14 years of experience, Abby is a specialist in strategic product positioning and value-driven messaging.
Abby shares the customer marketing framework that she and her team use at GetResponse and how you can build on yourself.
She also shares her thoughts on what makes customer marketing different than customer advocacy.
Abby points out the metrics for success while implementing such a framework.
All this and more in this episode with Abby.
Connect with Abby on LinkedIn - https://www.linkedin.com/in/abby-hehemann/https://www.linkedin.com/in/abby-hehemann/
S1E6 - What is product-led growth? And how to implement it for your SaaS? ft. Wes Bush
S1E5 - Omnichannel eCommerce marketing automation strategy for your buyer's journey ft. Rytis Lauris, CEO of Omnisend
S1E4 - Discussing the 10 mistakes that you're making while sending cold emails ft. Guillaume, CEO of Lemlist
S1E3 - How to create a customer focused marketing strategy for your business? ft. Vivek Jaiswal, CEO at Customer Guru
S1E2 - Ultimate Video Marketing Strategy ft. Shane Barker
S1E1 - Understanding and building customer success strategy ft. Sue Duris
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
U.S Property Podcast
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
The Ramsey Show
Planet Money