Star Trek may have broken a lot of ground on television, but the marketing of the show went boldly into new frontiers as well. A document aimed at fanzine publishers marks the transition to an "official" newsletter in what we might today call a bit of viral marketing. Tim Gaskill joins us again to discuss the ways Star Trek reaches its fans.
See the documents: facebook.com/thetrekfiles
Visit the Trekland site for behind-the-scenes access and exclusive merchandise.
1-07 Bob Justman memo to Gene Roddenberry - November 9, 1986
1-06 Letter from Rick Berman to Gene Roddenberry (January 7, 1987)
1-05 The Star Trek Format - March 11, 1964
1-04 TNG Conceptual Work (September 12, 1986)
1-03 Star Trek Lives Draft Introduction (January 1975)
1-02: Enlightenment on the Enterprise (October 1986)
1-01: The Star Trek Guide (April 1967)
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