With the release of ChatGPT in November 2022, artificial intelligence broke into the mainstream and became a more practical rather than theoretical topic than ever before. AI has the potential to lighten the existing load and to enable new activities for learning businesses, particularly in the realms of marketing and personalization.
Erica Salm Rench is the chief operating officer at rasa.io, which uses AI to send personalized newsletters to every recipient on an e-mail list. Before joining rasa, Erica worked in digital media and advertising at an agency, leading a team of content marketers, SEO specialists, Web developers, and online advertisers. She also worked at Tulane University in undergraduate admissions. Erica is passionate about designing effective marketing strategies, and she’s an avid student of AI.
In episode 393 of the Leading Learning Podcast, co-host Celisa Steele talks with Erica about the state of artificial intelligence, what’s on the horizon for AI, e-mail marketing, personalization, the importance of data, and the interaction and interplay of humans and AI to get work done well.
Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode393.
369: Modern Learning with Sae Schatz
368: External Innovation and Learning Businesses
367: Talking Taxonomies and Metadata with Stephanie Lemieux
366: Leadership, Happiness, and Positive Psychology with L. Michelle Smith
365: Travel and Learning
364: Redux: Revisiting Adult Learning Theory
363: The Liberal Arts and Critical Thinking with Jeffrey Scheuer
362: Beach Reads: Our Antidote to Summer Learning Loss
361: Designing for Belonging with Dr. Susie Wise
360: 10 Years of CMEpalooza with Scott Kober and Derek Warnick
359: Redefining Lifelong Learning
358: Learning Experience Design with Diana Howles
357: Lifelong Learning Through COVID with Chris McLeod
356: A Guide to the Informal Learning Business Curriculum
355: Elevating Engagement with Amanda Kaiser
354: Globalization and Trust with Ingrid Christensen
353: Porter's Five Forces and Learning Business Competition
352: Closing the Skills Gap with David Capranos
351: Inclusive Leadership with Melissa Majors
350: A Milestone, AI, the X Factor, and the Work/Learn Connection
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