With the release of ChatGPT in November 2022, artificial intelligence broke into the mainstream and became a more practical rather than theoretical topic than ever before. AI has the potential to lighten the existing load and to enable new activities for learning businesses, particularly in the realms of marketing and personalization.
Erica Salm Rench is the chief operating officer at rasa.io, which uses AI to send personalized newsletters to every recipient on an e-mail list. Before joining rasa, Erica worked in digital media and advertising at an agency, leading a team of content marketers, SEO specialists, Web developers, and online advertisers. She also worked at Tulane University in undergraduate admissions. Erica is passionate about designing effective marketing strategies, and she’s an avid student of AI.
In episode 393 of the Leading Learning Podcast, co-host Celisa Steele talks with Erica about the state of artificial intelligence, what’s on the horizon for AI, e-mail marketing, personalization, the importance of data, and the interaction and interplay of humans and AI to get work done well.
Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode393.
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266: AI, Data, and Optimism with Donald Clark
265: Learntech: The Next Generation
264: The Third Sector of Education: Sustaining and Shaping Society
263: Uncovering Opportunity in Challenges with LaTrease Garrison
262: Continuous Development with Nigel Paine
261: Reflecting with Anthony Carnevale
260: Accrediting Lifelong Learning with Casandra Blassingame
259: Long-Life Learning with Michelle Weise
258: The Third Sector of Education
257: Beginning Again
256: Risking Innovation in Disruptive Times with Shawn Boynes of AAA
255: Cooperative Learning and Leading with Tracey Steiner
254: Possibilities and Complexities
253: Diversity and Disruption with Shilpa Alimchandani
252: Leading in Disruptive Times with Seth Kahan
251: Times of Disruption
250: Turning the Lens on Leading Learning Listeners
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