Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop
ABOUT THE BOOK:
Your product is great. So why is marketing it so hard?
Many SaaS companies struggle with marketing.
Teams try everything they can to drive more traffic, leads, and signups.
Yet revenue growth remains…lumpy. Slow. Frustratingly inconsistent.
If this sounds familiar, the problem isn’t you or your ideas; it’s that you’re guessing at what resonates with your target customers.
In Forget the Funnel, Georgiana Laudi and Claire Suellentrop share the Customer-Led Growth Framework they've developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets.
This framework helps you get inside your customers’ heads, map and measure your customers’ experience, and uncover which tactics will actually move the needle for your company.
It’s time to stop guessing. Forget the Funnel is your guide for thinking more strategically about marketing your product and making a meaningful impact on revenue growth.
ABOUT THE AUTHOR:
Georgiana Laudi and Claire Suellentrop co-founded Forget the Funnel, a consultancy that helps SaaS teams reach and retain high lifetime value customers.
Georgiana is a strategic advisor and speaker who's passionate about turning customer value into revenue-generating outcomes.
An online marketer since 2000, she began her track record as a marketing executive and product growth advisor in 2010, working with high-growth recurring-revenue startups.
And, interesting fact – she’s from Canada!
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/forget-funnel-georgiana-laudi
410 The Customer Base Audit by Peter Fader
409 The Bezos Blueprint by Carmine Gallo
408 Prove It by Melanie Deziel
407 The JOLT Effect by Matt Dixon
406 The Secret Lives of Customers by David Duncan
405 ADSCAM by Bob Hoffman
404 Friction by Soon Yu
403 The Sales MBA by Douglas Cole
402 Using Behavioral Science in Marketing by Nancy Harhut
401 The Brand Positioning Workbook by Ulli Appelbaum
400 Put Your Ass Where Your Heart Wants to Be by Steven Pressfield
399 Brand Vision by Jim Everhart
398 The Things We Love by Aaron Ahuvia
397 Evolutionary Ideas by Sam Tatam
396 Undisruptable by Aidan McCullen
395 The Indispensable Brand by Mitch Duckler
394 Selling The Price Increase by Jeb Blount
393 Selling Your Expertise by Robert Chen
392 Marketing Artificial Intelligence by Paul Roetzer
391 Selling Through Tough Times by Paul Reilly
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
The Marketing Secrets Show
Right About Now with Ryan Alford
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast