Diana Lidstone on how to tap into your D.N.A to become more productive and not chase shiny objects

In this episode, Roxanne chats with Diana Lidstone, a successful entrepreneur. They delve into Diana's unique business concepts, the dynamics of female entrepreneurship, and the stages of business growth. They discuss the importance of mentoring, coaching, and delegation, and explore the balance between personal and business success.

With 30 years of expertise as an solopreneur, Diana loves to share her knowledge and her mistakes with women entrepreneurs so they can have BIGGER business breakthroughs to not only earn more but live more.

From Diana’s experience, she sees that too many entrepreneurs are overwhelmed & frustrated with all the activities they ‘think’ they should do. Instead, Diana talks about 3 general types of business activities: hustle, C.R.A. (consistently the right activity for your stage of business growth); and D.N.A. (Distinctive Natural Advantage). When you know your stage of business growth AND your own DNA – then all the other activities fall by the wayside leaving business owners to simplify their business (and have time for the activities that truly matter to have business breakthroughs).

She is a bestselling author of SHIFT INTO RICH: Navigate the 9 roadblocks to small business success (which she wrote in two months).

She is also the founder of SHIFT live events for women entrepreneurs which she started in Montreal in 2015. Currently these events twice a year in Ottawa.

Over the years, she was president of her local Business Association, her local BNI networking group, and has built 4 other profitable businesses. Although original someone who hated public speaking, she now loves sharing her message with groups and organizations of all sizes.

She also is a wife of a husband who loves boating in the Thousand Islands and a mother to 2 grown children (a daughter living in Australia and a son currently living north of Yellowknife).

(0:00) Introduction to the episode (1:39) Diana's background and approach to business activities (8:27) Experiences and results of Diana’s unique business concepts (20:04) Understanding the dynamics of female entrepreneurs and types of entrepreneurs Diana works with (28:44) Stages of business growth and challenges faced by women entrepreneurs (35:31) The importance of mentoring, coaching and delegation in business (40:31) Realistic business growth and mindset for success (46:17) Starting a business from a passion: Advice and considerations (49:11) Balancing personal and business success, family life and work (53:32) Upcoming events, closing remarks and key takeaways