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For some reason, Kathi and Mike have both been witnessing a lot of disturbing customer treatment lately. This week, we share a few stories and then discuss how thatās a losing proposition in todayās retail environment.
Then, we discuss why itās important to have a written social media policy and some training to mitigate online crisis management.
And finally, Google Business Profiles are giving users another way to connect with their customers.
Music segment:
Midnight Special: Rick Derringer and Edgar Winter GroupĀ
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Got a question? Email either (or both) of us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com
Episode 38: Marketing Budget Concerns During Downturns
Episode 37: Which is Better: Being Famous or Building a Community?
Episode 36: Metaverse Schmetaverse
Episode 35: Three Punks Walk Into a Dealership w/Josh Friedman
Episode 34: The āI canāt find anyone who wants to work anymoreā Myth
Episode 33: Social Selling with #FordVideoGuy
Episode 32: Facebook Ch, Ch, Ch, Changesā¦Again.
Episode 31: How to Be Better Than Everyone Else on Social Media
Episode 30: Letās Talk About EVs, āAutopilotā and Safety
Episode 29: Digital Advertising and Data Privacy: Whatās Next?
Episode 28: Social Media & Personal Branding
Episode 27: Using Video to Educate, Empower and Entertain
Episode 26: One Deptās Markup is Another Deptās Opportunity
Episode 25: No Fresh Ups: the Intersection of Car Sales and Technology
Episode 24: Employee Influencers: Mega Opportunity or Minefield?
Episode 23: The Metaphoric Meteor for Automotive Dinosaurs
Episode 22: Automotive Social Selling Really is a Thing
Episode 21: Helping Customers in a Digital World
Episode 20: Good People Are Hard to Find
Episode 19: Does the Factory Really Want to Become Retailers?
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