Your Career Podcast with Jane Jackson
Business:Careers
How to Future Proof Your Career in 2024! In a recent LinkedIn Livestream, I teamed up with LinkedIn Livestream expert, Gillian Whitney, to discuss how you can Future-Proof Your Career in 2024. In this episode I share the recording of our ‘live’ discussion and you'll benefit from the comments and questions we received from the audience during our session too!
We answer 6 key questions:
1. How to get clear on what you want to achieve in 2024
2. How to become a content creator on LinkedIn to attract the opportunities you desire
3. How to create an effective content strategy for success in 2024
4. Why you must add video and live streaming to your personal branding strategy
5. How to choose your live stream equipment
6. How to repurpose your live streams to reach a wider audience
As a career coach helping professionals to take control of their careers, I highlight the importance of becoming a content creator in 2024 to position yourself as the expert 'go-to' person in your field, and explain the power of LinkedIn Livestreams to broaden your audience reach.
Gillian Whitney, who runs Video Easy Peasy, covers future-proofing strategies, including using the versatility of platforms like Streamyard and the potential of repurposing the content you create to reach your target audience (recruiters, hiring managers and, for business owners, your customers and clients).
Authenticity in your messaging emerges as a central theme as we both advocate for genuine connections over scripted performances during a live broadcast. We also explain the significance of an effective content strategy for establishing yourself as an industry expert.
Video is a crucial element in personal branding, and you will discover how to effectively self-promote your capabilities without feeling too ‘sales-y’.
We share practical live streaming essentials and cover lighting, sound quality, and equipment recommendations.
During this fascinating discussion we delve into the broader aspects of navigating life's challenges, including self-assessment, adapting to AI in career development, and viewing AI as a tool rather than a crutch. Times are changing and we all must adapt to the changes in order not only to survive as professionals, but to thrive!
Enjoy this episode and prepare yourself for success in 2024!
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Follow Gillian on LinkedIn
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