Rebranding an existing business is not an easy task to be taken lightly, but when done right the benefits are worth the extra effort, attention to detail and dedication to the process. Our guest on episode 184 is Tim Priebe, CEO of Backslash Creative, which recently went through a multi-year rebranding process from T&S Online Marketing (since 2014) and the original launch name of T&S Web Design. The Backslash Creative team recently unveiled (still technically in transition) the major rebrand as part of their 20th business anniversary. https://backslashcreative.com
We discuss the motivation to make the change, details of the rebranding process and the importance of doing everything as close to perfect as you can to make a rebranding effort worthwhile and ultimately beneficial. Priebe is also the Publisher of the Edmond Business online magazine and has written 5 books on web design, social media and digital marketing.
The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen, watch, stream or subscribe: https://bit.ly/StrategicGrowthPodcast
Profile In PR Failure (A Series of Teachable Moments)
Media Relations 101 Rules Of Engagement
Our 10th Business Anniversary Advice Episode
Civility, Standards & Business Code Of Conduct
Women of Integrity In Business
The Role Of Business In Society
Two Biggest Business Mistakes And How To Fix Them
Corporate Social Responsibility
Corporate Culture Is In The Details
Civility and Decency in Crisis Communications
Idea, Product, Business, Brand
Business Adapt, Adopt or Pivot BBB Presentation
Oklahoma Incubator Questions with Special Guest Vicki Langford
Effectively Briefing The Boss
Business Past The Pandemic
Moving Your Business Past The Pandemic
The Power of Yes
Business Value Of Podcasting
Learning Lessons From (other people’s) PR Disasters
Small Business Advantages with Special Guest Becky McCray
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
AI Explored