Bonus Deep Dive: Ditch the Ideal Client Avatar and Do This Instead

2022-07-19

Welcome to the Summer Deep Dive. In June, you were able to listen to messaging makeovers, and now it’s your turn to make over your own message. This is a six-part series that was carefully curated to help you get clear and feel confident about your messaging, so you can show up and be radically consistent in your marketing, be known for your work, and lead people to hire you. Today: Why you should ditch the client avatar and what you should do instead. How many ideal client avatars have you created for your business? Probably a crap ton, right? Every business p...

Welcome to the Summer Deep Dive.

In June, you were able to listen to messaging makeovers, and now it’s your turn to make over your own message.

This is a six-part series that was carefully curated to help you get clear and feel confident about your messaging, so you can show up and be radically consistent in your marketing, be known for your work, and lead people to hire you.

Today: Why you should ditch the client avatar and what you should do instead.

How many ideal client avatars have you created for your business? Probably a crap ton, right?

Every business program wants you to do one and they all kind of sound the same. And they don’t really work.

You know why? Because your ideal client avatar isn’t a real person! They’re a figment of your imagination!

Do you know who you can't market or sell to? People who don't freaking exist.

So let's burn all of those ideal client avatars and start paying attention to what actual clients say and have conversations with actual people.

Here’s how.

In this episode:

How to create an empathy map to dive into what your real clients are thinking, saying, and doing
Why you need to use your clients’ own words about their struggles and goals when they hired you

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