In 2016, Apple published a limited edition anthology, chronicling the last 20 years of Apple's designs simply titled Designed by Apple in California. The book is dedicated to the memory of Steve Jobs.
“The idea of genuinely trying to make something great for humanity was Steve’s motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future,” said Jony Ive, Apple’s chief design officer. “This archive is intended to be a gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines.”
The book was written and curated over an eight-year period by Jony Ive and features photos by award-winning photographer Andrew Zuckerman. All of the photos were shot in a deliberately spare style that has become a hallmark of Apple's design aesthetic. The books 450 images illustrates Apple’s design process as well as its finished products.
Chapters
(00:00) Introduction
(01:19) Designed by Apple in California
(03:13) Objective Representation of Work
(04:11) Collaboration and Design Process
(05:05) Evolution of Forms and Materials
(06:05) Simplicity and Communication
(07:01) Dedication to Steve Jobs
(08:24) Book Overview
(09:51) Johnny Ive's Perspective
Explore the episode notes.
Search and down a transcript and find links to related books, interviews, lectures, and more: outlieracademy.com/177.
Watch and listen.
Watch this episode on YouTube
Find this episode in your favorite podcast app
Get new episodes delivered via email
For more, explore my full profile of Steve Jobs.
Who is Steve Jobs? Wisdom From The Man Who Built Apple, NeXT, and Pixar
Brought to you by HVMN. With Ketone-IQ, fuel your best anytime with a boost of awesome-feeling energy and clarity. Unlock the power of nature's superfuel—no fasting or keto diet required.
Advertise with Outliers and reach our global community
Learn more about your ad choices. Visit megaphone.fm/adchoices
Trailer - #165 Book Breakdown (Part 1 of 2): “The Essays of Warren Buffett: Lessons for Corporate America” by Lawrence Cunningham | Outliers with Daniel Scrivner
#171 Investor Letter Breakdown: “The Anxieties of Business Change” by Warren Buffett | Outliers with Daniel Scrivner
Trailer: #171 Investor Letter Breakdown: “The Anxieties of Business Change” by Warren Buffett | Outliers with Daniel Scrivner
Bonus: Snow Leopard: How Legendary Writers Create a Category Of One | Nicolas Cole, Author and Co-Founder of Category Pirates
#170 Friday 5: Being larger than the situation, loving the work, and the problem you face when your dreams come true | Outliers with Daniel Scrivner
#169 Book Breakdown: “Turning the Flywheel” by Jim Collins | Outliers with Daniel Scrivner
Trailer - #169 Book Breakdown: “Turning the Flywheel” by Jim Collins | Outliers with Daniel Scrivner
#168 Essay Breakdown: “How To Do Great Work” by Paul Graham | Outliers with Daniel Scrivner
Trailer - #168 Essay Breakdown: “How To Do Great Work” by Paul Graham | Outliers with Daniel Scrivner
Bonus: How They Built Elo Health - Building the Future of Personalized Daily Nutrition
Bonus: Public.com - How They’re Building the Future of Investing from Fractional Shares to Alternative Assets and Social Investing | Jannick Malling, Co-Founder & Co-CEO
#167 Friday 5: Timeless vs Time-Bound Knowledge, Your Inner Scorecard, and The Recipe for Breakthroughs | Outliers with Daniel Scrivner
#166 Book Breakdown (2 of 2): “The Essays of Warren Buffett: Lessons for Corporate America” by Lawrence Cunningham | Outliers with Daniel Scrivner
Trailer - #166 Book Breakdown (Part 2 of 2): “The Essays of Warren Buffett: Lessons for Corporate America” by Lawrence Cunningham | Outliers with Daniel Scrivner
#165 Book Breakdown (1 of 2): “The Essays of Warren Buffett: Lessons for Corporate America” by Lawrence Cunningham | Outliers with Daniel Scrivner
Trailer - #165 Book Breakdown (Part 1 of 2): “The Essays of Warren Buffett: Lessons for Corporate America” by Lawrence Cunningham | Outliers with Daniel Scrivner
#164 Essay Breakdown: “The Playing Field” by Graham Duncan | Outliers with Daniel Scrivner
Trailer - #164 Essay Breakdown: “The Playing Field” by Graham Duncan | Outliers with Daniel Scrivner
An Update from Daniel Scrivner on Outliers and Outlier Academy
#163 Andy Budd, Design Thinker & Founder of Clearleft: Favorite Books, Lessons Learned as a Designer, Superpowers, and More
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Dubai Property Podcast
IBKR Podcasts
The Ramsey Show
The Clark Howard Podcast