In 2016, Apple published a limited edition anthology, chronicling the last 20 years of Apple's designs simply titled Designed by Apple in California. The book is dedicated to the memory of Steve Jobs.
“The idea of genuinely trying to make something great for humanity was Steve’s motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future,” said Jony Ive, Apple’s chief design officer. “This archive is intended to be a gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines.”
The book was written and curated over an eight-year period by Jony Ive and features photos by award-winning photographer Andrew Zuckerman. All of the photos were shot in a deliberately spare style that has become a hallmark of Apple's design aesthetic. The books 450 images illustrates Apple’s design process as well as its finished products.
Chapters
(00:00) Introduction
(01:19) Designed by Apple in California
(03:13) Objective Representation of Work
(04:11) Collaboration and Design Process
(05:05) Evolution of Forms and Materials
(06:05) Simplicity and Communication
(07:01) Dedication to Steve Jobs
(08:24) Book Overview
(09:51) Johnny Ive's Perspective
Explore the episode notes.
Search and down a transcript and find links to related books, interviews, lectures, and more: outlieracademy.com/177.
Watch and listen.
Watch this episode on YouTube
Find this episode in your favorite podcast app
Get new episodes delivered via email
For more, explore my full profile of Steve Jobs.
Who is Steve Jobs? Wisdom From The Man Who Built Apple, NeXT, and Pixar
Brought to you by HVMN. With Ketone-IQ, fuel your best anytime with a boost of awesome-feeling energy and clarity. Unlock the power of nature's superfuel—no fasting or keto diet required.
Advertise with Outliers and reach our global community
Learn more about your ad choices. Visit megaphone.fm/adchoices
All-Time Top 10 Guests – #3 Verlyn Klinkenborg (Several Short Sentences About Writing: A Masterclass on Becoming a Better Writer)
All-Time Top 10 Guests – #4 Dan Roller (Maran Capital: Investing in Buy and Build Compounders in Public Markets
All-Time Top 10 Guests – #5 Carey Smith (Big Ass Fans: The World's Least Sexy $500M Business)
All-Time Top 10 Guests – #6 Laurence Gonzales (Deep Survival: The Incredible Neuroscience of Survival, Who Lives, and Who Dies)
All-Time Top 10 Guests – #6 Laurence Gonzales (The Chemistry of Fire: Stories from the Top of Mount Washington to 12,000 Feet Beneath the Ocean to Night Assaults with the 82nd Airborne Division)
All-Time Top 10 Guests – #7 Sebastiaan de With (Lux: On Building the Apple Design Award-Winning Apps Halide and Spectr
All-Time Top 10 Guests – #8 Jessica Hansen (NPR: On Finding, Owning, and Loving Your Voice)
All-Time Top 10 Guests – #9 Brandon Johnson (JFG Multi-Family Office: On Managing $1.8 Billion in Wealth, Investment Philosophy, and Teaching Kids About Money)
All-Time Top 10 Guests – #10 Kevin Kelly (On Technology's Origins, What Technology Wants, and Advising Steven Speilberg on Minority Report)
All-Time Top 10 Guests – #10 Kevin Kelly (Vanishing Asia: A Masterclass on the Past, Present, and Future of Asia)
Space Week – Delian Asparouhov (Varda Space Industries: On Space Manufacturing, Microgravity, and Building Factories in Outer Space)
Space Week – Mo Islam (Payload Space: Building a Media Brand to Cover the Business and Policy of Space)
Space Week – Mo Islam (My Favorite Books, Tools, Habits and More)
Space Week – Dylan Taylor (Voyager Space Holdings: Building the Berkshire Hathaway of Outer Space)
Best Books & Authors in 2022 – Joey Cofone (The Laws of Creativity: How to Unlock Your Originality and Awaken Your Creative Genius)
Best Books & Authors in 2022 – Joey Cofone (Favorite Baronfig Products, Skill vs Renown, Daily Disciplines, Favorite Books, and More)
Best Books & Authors in 2022 – Marc Champagne (Personal Socrates: On Self-Reflection, Self Improvement, and the Socratic Method)
Best Books & Authors in 2022 – Marc Champagne (My Favorite Books, Tools, Habits, and More)
Best Books & Authors in 2022 – Brian Scudamore (Willing to Fail [WTF]: How Failure Can Be Your Key to Success)
Best Books & Authors in 2022 – Brian Scudamore (My Favorite Books, Tools, Habits, and More)
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Dubai Property Podcast
IBKR Podcasts
The Ramsey Show
The Clark Howard Podcast