When you're marketing your business, it's easy to gravitate toward sure bets. Things you can do and be assured of a positive outcome. But these sure bets can cause you to miss out on asymmetric opportunities: Things that take a small amount of investment, with a small chance of a very big upside.
We talked about asymmetric opportunities in last week's conversation with Tynan. This week, I'll tell you how to find asymmetric opportunities for growing your business. These are also known as "Black Swans." We'll get to why.
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Show notes: http://kadavy.net/blog/posts/black-swan-marketing-podcast/
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289. Livestream/AMA: Book Marketing, Motivation, Language Learning, Picking a Project, and Selling Foreign Rights
288. Summary: Old Masters and Young Geniuses, by David W. Galenson
287. David Perell: Being a Hedgehog When You're a Fox, Living With the Twitter Algorithm, Learning from Tyler Cowen, and Building Mass for Leverage
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284. Curiosity Management
283. Fifteen Years as a Creator. (I'll Never Make It.)
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281. E.R.A.S.E. F.E.A.R. and Finish Your Creative Projects
280. Surround and Conquer (Your Biggest Dreams)
279. Summary: Industrial Society and Its Future (The Unabomber Manifesto)
278. Summary: The Elements of Eloquence: Secrets of the Perfect Turn of Phrase
277. Summary: Trust Me, I'm Lying – by Ryan Holiday
276. How Matthew Walker Ruined My Sleep (& How I Fixed It)
275. Finish What Matters (Forget the Rest)
274. Summary: Balaji Srinivasan – Centralized China vs Decentralized World – The Tim Ferriss Show #547
273. Write on a Typewriter
272. Ode to the Unfinished
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