Nonprofit Nation with Julia Campbell
Business:Non-Profit
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What type of content is most likely to inspire long-term support from your followers? How are nonprofit organizations handling the constant rise of social platforms and features? Are they jumping on the AI bandwagon? And which social platforms are they most (and least) confident will deliver a positive ROI?
Join me and the Hootsuite Social Impact Team to discuss the Social Media Trends in Nonprofits report to get answers to all these questions, plus firsthand insights, industry inspo, and all the guidance you need to be a social media innovator for the year ahead.
Get your copy of the report here: https://www.hootsuite.com/research/nonprofit-social-media-trends-report
My guests are Eva Taylor, Director of Social Impact and Laura Zubick, Social Impact Manager at Hootsuite.
Eva Taylor has over 15 years of experience creating and executing strategic programs and campaigns that connect brands and nonprofit organizations with their customers, communities and other key stakeholders. In her role as Director, Social Impact at Hootsuite, a global social media management platform, Eva creates initiatives that empower employees to give back to the communities where they live and work, including creating the award-winning Hootsuite for Good program. Alongside this, Eva leads the HootGiving Program for Nonprofits and oversees strategic partnerships, philanthropy and disaster relief. As the former Director of Global Social Marketing at Hootsuite, Eva works closely with nonprofit organizations of all sizes to harness the power of social media to innovate, adapt and leverage new ways of delivering impact worldwide.
Laura Zubick is a marketing, corporate social responsibility, and DEI professional, who is passionate about bringing stakeholders forward in a purpose-driven way. She has developed and implemented several strategic initiatives, including the award-winning Pay Up for Progress campaign to achieve pay parity. In her current role of Social Impact Manager at Hootsuite, a global social media management platform, Laura leads the organization’s employee purpose program, Hootsuite For Good, and contributes to the growth of the HootGiving Program for Nonprofits.
In this episode, we discuss:
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
Where Should You Be On Social Media? Part 2
How to Build and Grow a Thriving Community for Your Nonprofit with Itse Hesse
What's Next for Nonprofits and Social Media? Part 1
How to Grow & Engage Your Email List with Jess Campbell
Overcome Your Money Blocks to Raise More Money with Jarrett Ransom
How to Tap Into Your Unique Strengths and Flourish with Rachel Fry
Engaging Millennials to Raise Big Money with Alyssa Wright
4 Simple Frameworks to Prioritize Your Audiences with Farra Trompeter
[SOLO] How to Turn Giving Tuesday Donors Into Long-Term Supporters
The Right Way to Tell a Fundraising Story with Vanessa Chase Lockshin
[SOLO] Last Minute Strategies for Giving Tuesday
Strengthening the Capacity of Black Fundraisers with Kia Croom
Secrets of Compelling Grant Writing That Gets Funded with Rachel Waterman
How to Attract & Keep Fundraising Talent with Chad Barger
[SOLO] 5 Tips for Nonprofit Social Media Managers Heading into Year-End
How to Fundraise In Any Economy with Tammy Zonker
How to Build and Launch a Lead Generation Campaign with Dana Snyder
How to Build an Equitable World with Technology with Amy Sample Ward and Afua Bruce
How to Create Better Virtual Learning Experiences with Tim Sarrantonio
5 Last Minute Must-Do’s for End-Of-Year (EOY) Fundraising with Loree Lipstein & Holly Richardson
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