S1 E4: What Do I Call It?

Realizing at some point your show needs a title (and that it can’t be “pending” forever!), Jess polls some of the folks at her company. Then she calls back Ben Strouse to ask…what’s in a name? What makes a good title? There may not be a simple answer, but the “title” discussion helps listeners hone in on other fundamental choices: Who is your audience? What do you want them to know from a name? What is the tone of your show? 

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