Specialty Coffee Association Podcast
Education
There are big questions facing specialty coffee sellers and buyers. According to numerous studies in different coffee-producing countries, prices paid for green specialty coffees often don’t cover the full cost of production, let alone support thriving livelihoods for farmers and their families. Moreover, unless price discovery moves beyond commodity price references, younger farmers cannot expect these prices to evolve in ways that make them excited about remaining in the industry. As such, more and more farms will struggle to find a next generation to take over. This makes buyers increasingly concerned about future supplies of the different coffees that are needed to push the industry forward.
Today, with help from presenter Chad Trewick, you’ll learn about the inception of and future plans for the Specialty Coffee Transaction Guide, a project housed at Emory University in Atlanta, Georgia. The Guide uses donated contract information about industry pricing behaviors that are anonymized and aggregated to create tables to serve as a guide to help both sellers (producers) and buyers (exporters, importers, roasters) land on pricing that does not rely on the volatile commodity price as a baseline. Leaders creating the guide propose that Specialty coffees are deserving of their own pricing scale and present current industry purchasing behaviors as the basis for that scale. The team responsible for the Guide has plans to expand the pool of data donors to ensure more global representation and to formalize the tool over the next years introducing governance, an advisory board, and securing funding to support its work. Come learn about this exciting new tool for the Specialty Coffee industry.
Related Links:
#64 | Re:co Podcast - David Browning on Using Technology to Help Smallholder Farmers (S2, Ep. 5)
#63 | Re:co Podcast - Danielle Knueppel & Enrique Magaña on Profitability from the Ground Up
#62 | Re:co Podcast - Merling Preza on the Role of Cooperatives(S2, Ep. 3)
#62 | Re:co Podcast: Merling Preza on the Role of Cooperatives (S2, Ep. 3)(Spanish)
#61 | Re:co Podcast - Panel Discussion: Alarms and Leadership Towards Change (S2, Ep. 2)
#60 | Re:co Podcast - Taya Brown on Supporting Smallholder Entry into the Specialty Market
#59 | Re:co Podcast - Dr. Janina Grabs on Overcoming the Single Exit Fallacy (S1, Ep. 4)
#58 | Re:co Podcast - Jeff Glassie on Prices and Antitrust Law: Where’s the Line? (S1, Ep. 3)
#57 | Re:co Podcast - Vanusia Nogueira on The World Coffee Producers Forum
#56 | Re:co Podcast - Ric Rhinehart on Coffee in Crisis: A Call and Response (S1, Ep. 1)
#55 | Re:co Podcast - Peter Roberts on Empowering Specialty Coffee to Look Beyond the “C”
#54 | Re:co Podcast - Hanna Neuschwander on Unlocking Coffee’s Flavor Code (S5, Ep. 1)
#53 - A Scientific Approach to Coffee Freshness | Chahan Yeretzian | Expo Lectures 2018
#52: Tracking and Tweaking Your Extraction | Dr. Marco Wellinger | Expo Lectures 2018
#51: Using Your Coffee Data as Business Intelligence to Deliver Quality, Consistency & Control
#50: Development from the Bottom-Up | Expo Lectures 2018
#49: Beyond Heirlooms & Hybrids: Breaking Down the Coffees of Ethiopia & East Africa | Expo 2018
#48: Managing Conflict and Emotional Labor | Dr. E. Michele Ramsey | Bloom Providence 2018
#47: How the Coffee Industry Can Make Successful Refugee Resettlement Possible | Expo 2018 Lectures
#46: The Potential of Controlled Fermentation Through Yeast Inoculation | Expo Lectures 2018
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