This is the first episode in our three part series on cross-cultural research. In this episode, Erin and JH chat with Elsa Ho, a Senior UX Researcher at Uber who works on airports and events.
Elsa is no stranger to international and cross-cultural research though, she's spent most of her career helping companies and teams learn about international audiences. She walked through some of the meaningful cultural differences she's encountered over the years, how she works with translators to ensure she's getting the full message, and how she makes the most of each trip.
About our guest
Elsa is a mixed-methods and impact-driven research leader with 12 years of experience. She led strategic research for products, services, and businesses that serve millions of people around the globe. Currently a Staff Researcher at Doordash. Ex-Facebook, ex-Microsoft, ex-Uber (where she worked at the time of our interview).
#153 - Security-Minded UX with Caroline Morchio of Dashlane
#152 - The Future of Research in Three Trends with Jo Widawski of Maze
#151 - Improving Your UX Research Efficiency with Auzita Irani of AirBnB
#150 - The Future of UX Research with Judd Antin, Dave Hora, and Christiana Lackner
#149 - Research Tactics for Designers & PMs with Tyler Wanlass of CommandBar
#148 - Connecting Research to Revenue with Claudia Natasia of Riley AI
#147 - UX Research in Healthcare with Nadyne Richmond
#146 - Building a UX Research Team From Scratch with Julian Della Mattia of the180
#145 - Kick-Start Creativity Using Desk Research with Victoria Sakal of Wonder
#144 - The Craft of Sample Sizes with Lauren Stern of WHOOP
#143 - Harnessing AI For Better Insights with George Whitfield of MIT and FindOurView
#142 - Quantifying Research Impact with Ruby Pryor of Rex
#141 - The Chaos Theory of Event Networking with Bryan Dosono of eBay
#140 - Should You Leave Academia? Advice for Researchers with Joe Stubenrauch
#139 - Content Design and the Power of Simple Language with Erica Jorgensen
#138 - Designers as Change Agents with Maria Giudice
#137 - Practical Strategies to Foster Customer Obsession with Prayag Narula, CEO and Co-Founder of Marvin
#136 - Designing Generative AI at Notion with Linus Lee
#135 - How to Influence Stakeholders with Strategic Research with Andrea Amorós, Associate Principal Researcher at ADP
#134 - The End of an Era: A Fond Farewell to JH
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