Sales at all COSTS

2024-08-14

This week’s episode is about how to avoid “sales at all costs” companies that don’t care about your success. Here’s an example of what I mean. On July 7, a guy pulled out in front of me. I couldn't stop in time and T-boned him, leaving me without a vehicle. I decided to buy a Toyota Land Cruiser FJ40, as I'd always wanted a vehicle like that, and it's a good vehicle for summer. I found one in Lake Tahoe, bought it, and made arrangements with a car transport company to drive it to me in Boise. The transport...

This week’s episode is about how to avoid “sales at all costs” companies that don’t care about your success.

Here’s an example of what I mean.

On July 7, a guy pulled out in front of me. I couldn't stop in time and T-boned him, leaving me without a vehicle.

I decided to buy a Toyota Land Cruiser FJ40, as I'd always wanted a vehicle like that, and it's a good vehicle for summer.

I found one in Lake Tahoe, bought it, and made arrangements with a car transport company to drive it to me in Boise.

The transport company told me they'd get it to me in one to three days, and it would cost over $600.

😬 Sheesh, but I agreed to their terms, because it might cost me that much to fly down there and drive it back myself.

Well, one day passed, and nothing.

Then two days passed. Still nothing.

I called them to make sure everything was going okay, and they said they were still looking for a driver.

They also suddenly clarified that when they said they'd get it to me in one to three days, they really meant they'd "try" to.

THEN they said, "If you really want your rig picked up, we can do a 'guaranteed' pick-up, but that will be double the price."

😡

They also told me it would be extra because my FJ40 had a winch on the front.

But here's the real kicker.

When they told me about their "guaranteed pick-up," they said they'd "give it the old college try."

Uh no. I ain't paying you $1500 for a "college try." It's either a guarantee or it's not.

I ended up paying someone local (and unaffiliated with this company) to drive down and get the FJ40 for me.

I was telling Andrea (Code Red's Director of Coaching) about all this, and she said, "Yeah, so many companies out there will do ANYTHING to make sales at all costs, even if it means destroying the long-term relationship with their customers."

THAT is exactly why you've gotta be careful about stuff that sounds too good to be true (like magic shots or gimmicks that promise you don't have to make any changes to get and keep the weight off).

Some companies have zero problem telling you whatever fantasy they think you wanna hear in order to get you to buy their crap.

There are plenty of GOOD companies out there, too.

Tune into this week's podcast for tips on how to tell the difference between the ones that care and the ones that don’t.

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