Let's face it ...
It's pretty damn tough running a business today, getting your name out there and connecting with clients and customers, and the people who influence them - especially if you lack a sizeable budget to do so.
Traditional advertising is rarely effective these days and is out of reach for most small business owners anyway, while many default digital marketing tactics no longer seem to work as well as they used to.
But there is a way through for those entrepreneurs who are willing to explore some new ideas while at the same time be respectful as to how they show up in the marketplace.
At the Reputation Revolution, we're all about building a sustainable base of communications for our professional personal brand which, for many of us, also adds considerable weight to the overall marketing of our businesses. In many cases, we ARE the business.
We look at strategic PR and communications and all that entails, including content creation for our owned media channels, we cover social media of course, as well as earned media such as publicity, media relations, influencer relations and public speaking.
Growing an audience of followers and subscribers is all part of the program: an audience of fans and allies, champions of our personal brand, of what it is we do and stand for - an audience made up of potential advocates, influencers, clients and customers.
But can we go deeper, and build a genuine community around our ideas, or a specific topic or issue?
Community as a concept has been kicking around for a while now, but it's taken on new significance in recent times, for many of the aforementioned reasons.
At best, it's grossly misunderstood, at worst, it's been consigned to the bin of marketing buzzwords!.
But we're about to change that in this episode!
Today's expert guest gives us the rundown on communities from a strategic marketing standpoint.
Indeed, he's just released a book on the topic!
His name is Mark Schaefer, and the book is called BELONGING TO THE BRAND: Why Community is the Last Great Marketing Strategy.
Mark is one of the world's leading marketing futurists and keynote speakers; he's also a best-selling author, a veteran blogger and podcaster, a business consultant and educator of note.
He's a true thought leader, in a world where there are plenty of wannabe's - and he embodies all the things we talk about here on the Reputation Revolution.
Let's meet him, shall we?
263: How to leverage your time & resources while building your personal brand - interview with Kris Ward
262: [RECAP] Trevor & Brendan dissect the Joanna Penn interview about personal brand evolution
261: Staying ahead of the game - how Joanna Penn continues to evolve her professional personal brand
260: [RECAP] Trevor & Brendan dissect the Rusty Shelton interview about building a trusted thought leader brand
259: How to build thought leadership focused on impact, not ego - interview with Rusty Shelton, author & entrepreneur
258: The Creativity Episode - Paving our own path to creative expression, with Dr Marion Piper
257: What's your channel of expression? How Sally Prosser uses voice to grow her brand on TikTok and beyond!
256: [RECAP] Trevor & Brendan dissect the Richard van der Blom interview about the LinkedIn algorithm
255: The power of two to build your brand on LinkedIn with Michelle B Griffin & Michelle J Raymond
254: Unlocking the LinkedIn algorithm with Richard van der Blom
253: Digging deeper into community with Mark Masters (a recap of the Mark Schaefer interview)
251: Embracing Web3: Personal branding in the Metaverse with Mitch Jackson
250: We're back! Special episode - ideas, tips and advice from 17 experts & thought leaders
249: Season 6 Finale - Heaps of personal branding tips, advice and insights - what did you miss? #BumperEpisode
248: From 'safe & soft' to doing the hard things - How brand strategist Mark Drager built a YouTube show generating 4M views
247: [RECAP] Trevor & Brendan dissect the Alex Martin interview (building visibility and trust at scale)
246: CASE STUDY: How lawyer Alex Martin uses LinkedIn, podcasts and the media to build strategic visibility and trust in the marketplace
245: [RECAP] Trevor & Brendan dissect the Mark Schaefer interview (How to evolve your personal brand)
244: How to evolve your personal brand over time [ Interview with best-selling author, Mark Schaefer #EncoreEpisode ]
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