Scott Stratten, President of UnMarketing Inc., joins the Social Pros Podcast to discuss his new book, The Jackass Whisperer, and reveals what you can do to silence the jackassery you experience at work, at home, and online.
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
Salesforce Marketing Cloud
My Emma
Full Episode Details
The world of social is filled with jackassery. Beneath almost every post, tweet, caption, and video, you’ll uncover an infinite pool of vile comments left by faceless individuals we like to call trolls.
It’s time for a jackass rebellion. Sure, it’s almost impossible to escape jackasses at work, at home and online, but that doesn’t mean you can’t help to stop the worldwide jackassery epidemic. As Scott Stratten points out, if we want to stop some of the jackassery, we need to start by looking in the mirror.
In his new book, The Jackass Whisperer, Scott spills the hard truth - If you can’t spot the Jackass next to you or anywhere you happen to be present, then the Jackass is probably you. We create our own noise and we have to be the change we want to see in the world, both offline and online.
In This Episode:
03:59 – Scott breaks down the concept behind his new book, The Jackass Whisperer 08:09 – Whether social media creates or exposes jackasses 10:51 – How social has made us both better and worse people 15:37 – A few of Scott’s favorite ‘jackass moves’ on social media 17:29 – How jackassery levels differ across different social media platforms 27:40 – Why silence is one of the biggest jackass moves 30:26 – Tips for dealing with online jackasseryResources:
Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Download Salesforce’s State of the Connected Customer Report Read Scott Stratten’s new book, The Jackass Whisperer: How to deal with the worst people at work, at home and online – even when the jackass is you Learn more about UnmarketingVisit SocialPros.com for more insights from your favorite social media marketers.
How Peloton Spins up Massive Social Engagement
How QVC Brings Shopping to Life on Social
Why Influencers Are a Brand’s Best Friend
The Salesforce Way to Rethink Your YouTube Approach
Change the Social Game with Savannah Bananas’ Fans-First Approach
How Ferrara Candy Company Is Crushing Social
How Million Dollar Listing NY’s Kirsten Jordan Built an Incredible Social Brand
An Extra Special Social Pros: Meet the Co-Hosts!
Tales From Two Hosts: Jay & Adam’s Magic Mic Moments
Global Travel Content Creator Shares His Secrets
How to Become a Social Audio Superstar
Analysis of 5 Million Posts Shows What Works Now in Social Media
How Wish Puts a Human Face to Online Shopping
How AI Adds Empathy and Impact to Your Social Media
How to Manage Online Communities at a Global Scale
How Steak-umm Conquered Social Media
How Stanford Taps into Platform Reps to Boost Results
How to Make Finance Fun with Social Media
How Dude Perfect Creates Perfect Brand Partnerships
How to Use Analytics to Make Better Social Media Decisions
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
The Marketer’s Journey