In this episode we are joined by the incredibly knowledgeable, humble and all-round great guy, Michal Tomas, AKA London Viewpoints.
Nick and Michal discuss How To Build a Campaign With a Brand, How To Work With Content Creators, Creating agreements with Content Creators/Influencers, The Art of Content Development, and much more!
Key takeaways:
0:00 Introduction
1:24 Influencer Marketing With London Filmmaker, Michael Thomas
4:15 Why a lot of content creators don’t like the term ‘influencer’
7:08 What Do You Post On Instagram?
9:22 The Importance of Personal Content
11:23 How To Build a Campaign With a Brand
13:57 How To Work With Content Creators
17:26 Creating agreements with Content Creators & Influencers
19:58 Content for an E-commerce Brand
22:19 How to Find an Influencer to Work With
25:30 Meeting Influencers/Content Creators before working with them
33:06 When Things Go Wrong
36:06 Content Creators: If the Campaign Goes Wrong, Just Move On
41:43 The Art of Content Development
London Viewpoints - https://www.instagram.com/londonviewpoints
If you're new to influencer marketing, well, you're not alone! It's a brand new industry and with newness comes opportunity. Brett Owens, Afluencer's Founder, is offering a 30-minute influencer strategy session on Zoom to chat about your product and the best influencers for you. This is an offer special to Winning With Shopify listeners.
Book a call with Brett here: https://afluencer.com/wws
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify
TikTok: https://www.tiktok.com/@winningwithshopify
Ep2 - Automate to Scale --> Exclusive Interview with Nick from Snap Parts
Ep1 - Automate To Scale --> Exclusive Interview With trueCABLE
Ep5 - How Social Supports Acquiring Customers - Exclusive Interview With Hydrant
Ep 4 - Increase Sales By Working With Influencers
Ep 3 - Making Money From Social Ads on Shopify, with Special Guest Hayley Montgomery
Ep 2 Social - Driving Sales Organically from Facebook, Instagram & other Social Channels
Part 1 - Generating Sales From Social Media
Top 5 Things To Grow Your Shopify Store
Part 3 - Building Customer Trust With Brightpearl
Building Customer Trust and, Therefore, Revenue - Exclusive Interview With Trust Pilot
Building Customer Trust With Shopify+ Store Fairfax & Favour
Bonus Episode: Things To Avoid If You Want A Successful Shopify Store
Buddy Brands - How We Built Our Shopify Business
Success Story: Growing A Shopify Business With Deliciously Guilt Free
BONUS EPISODE - Your Page Speed Could Be About To Kill Your Business!
Rare Tea Company - Growing an Ethical Business With Shopify
EXCLUSIVE SHOPIFY INTERVIEW! —> Jaw-Dropping Black Friday Statistics and Roadmap Thoughts For 2021
PPC Ep 4 - Scale Your Growth With Pinterest Advertising, With Pinterest Guru Nina Kolari
Ep 3 - Growing Your Shopify Store with Facebook Ads
PPC Ep 2 - Building Great Revenue From Google Shopping With Becky Hopkin, a Google Shopping Expert
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