Ep 141 : Marketing Expert Breaks Down the Business Side of DJing

In this episode of the Crossfader Podcast, we sit down with Olivia Mancuso - founder of Elevated Frequencies and business coach for DJs and music creatives.

We dive deep into how DJs can build sustainable careers beyond the decks, from mastering sales skills and branding to overcoming perfectionism, rejection, and the fear of putting yourself out there.

Olivia shares her inspiring journey from TV reporting to launching her own agency and podcast, her experience supporting artists worldwide, and why niching down is the fastest path to standing out.