The StorySelling Method: Master the Art of Storytelling to Build Trust, Stand Out, and Boost Sales by Philipp Humm
ABOUT THE BOOK:
Do you struggle to connect with your customers on a personal level?
Do you want to stand out in a very competitive market?
Or do you want to accelerate your sales career?
The StorySelling Method will teach you how to tell powerful stories that actually work in sales!
No fluff, no BS… just straightforward and effective storytelling tactics that will transform your sales game.
The techniques you will learn are the same ones that have helped thousands of professionals at top companies like Google, Oracle, and Visa win more business.
The methods within this book are simple, authentic, and effective.
Whether you're a sales professional, entrepreneur, or consultant, this StorySelling blueprint is your ultimate resource to unlock your storytelling potential and level up your sales skills.
What to expect from The StorySelling Method:
In this step-by-step guide on everyday business storytelling, you’ll learn how to:
These storytelling tactics and techniques will help you:
Filled with exercises and examples of everyday business storytelling, the book offers pragmatic advice on using stories to wow your customers.
ABOUT THE AUTHOR:
Philipp Humm is on a mission to help people discover the storyteller within each of us.
He has helped thousands of sellers, leaders, and entrepreneurs worldwide use stories to inspire in business and beyond.
His clients include Google, Visa, and Oracle, to name-drop a few.
Before starting his storytelling business, Philipp worked for nearly a decade at Uber, Bain & Company, and Blackstone.
He discovered his passion for performance arts (acting, improv., and storytelling) during his time in New York while completing his MBA at Columbia University.
His TEDx talk on "The Secret to Building Confidence" was selected as an Editor’s Pick by the global TED organization.
And, interesting fact - according to page 18 of his book, he once received a testimonial that included, “He’s got a German accent that’s hotter than a pretzel straight out of the oven.”
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/storyselling-method-philipp-humm
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408 Prove It by Melanie Deziel
407 The JOLT Effect by Matt Dixon
406 The Secret Lives of Customers by David Duncan
405 ADSCAM by Bob Hoffman
404 Friction by Soon Yu
403 The Sales MBA by Douglas Cole
402 Using Behavioral Science in Marketing by Nancy Harhut
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400 Put Your Ass Where Your Heart Wants to Be by Steven Pressfield
399 Brand Vision by Jim Everhart
398 The Things We Love by Aaron Ahuvia
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396 Undisruptable by Aidan McCullen
395 The Indispensable Brand by Mitch Duckler
394 Selling The Price Increase by Jeb Blount
393 Selling Your Expertise by Robert Chen
392 Marketing Artificial Intelligence by Paul Roetzer
391 Selling Through Tough Times by Paul Reilly
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