Meta Ads 101: What to Know Before You Spend a Dime w/ Kwadwo Sampany-Kessie

Are Meta ads really worth it—or are you just throwing money away? In this episode, I’m joined by Meta Ads Strategist Kwadwo Sampany-Kessie, who’s breaking down Meta Ads 101 in the most practical and approachable way. We’re talking about what systems you need in place before running ads, how to know if your business is actually ready for paid traffic, and why understanding the value of a lead can make or break your ad strategy. Whether you're a service provider or a family photographer, this episode will help you demystify Meta ads and approach them with clarity and confidence.

🎧 Tune in now and walk away with a clearer understanding of how to use Meta ads strategically—and without wasting a dime.

📖 Access FULL episode + transcript + show notes HERE

Mentioned Resources & Links

🎉 Need launching help? Work with me 1:1 here

📧 Emails Needed For A Launch (Free Guide)

🔗 AD testing Cheat Code (use code DOLLY) (for $1) HERE

🔎 Where Is Your Traffic Coming From? (YouTube Video)

Connect with Dolly DeLong Education

💻Website

📱Instagram

🎥YouTube

Connect with Kwadwo Sampany-Kessie

Website: https://theartofonlinebusiness.com

Instagram: https://www.instagram.com/quayjo

Free Resource: Ad Testing Cheat Code

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How to get started with Meta ads, Beginner Facebook and Instagram ads strategy, Meta ads tips for small business owners, Running Meta ads for service-based businesses, Facebook ads vs. organic marketing for photographers

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