Beyond the Blog: How Episodic Content Can Give Small Marketing Teams a Strategic Advantage

In this episode of Tech Qualified, host Meredith Metsker and guest Justin Brown of New North explore the transformative impact of episodic content for small marketing teams. Justin shares his journey from struggling to produce regular content as a small business owner to discovering the strategic advantages of podcasting. This transition not only facilitated consistent content production but also significantly boosted engagement with key audiences.

Justin emphasizes the flexibility and efficiency of episodic content, particularly podcasting, in enabling small teams to punch above their weight. By leveraging podcasts, companies can generate a continuous stream of content, enhance their brand’s visibility, and establish themselves as industry thought leaders without the resource drain typically associated with traditional content creation methods. This approach not only aids in content distribution but also fosters valuable connections within the industry, making it a potent tool for businesses aiming to expand their influence and reach.

The conversation dives into practical tips for developing a successful episodic content strategy, highlighting the importance of audience-centric content planning and execution. Justin’s insights underline episodic content's role in not just attracting but also retaining an engaged audience by consistently delivering valuable and relevant insights. 

This episode is produced by New North. New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis.

With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision.