In Part 1 of this podcast episode, Dan Sixsmith discusses a new research study by Mediafly that explores the key drivers of success for high-performing revenue teams. The study reveals that most organizations invest heavily in their sales tech stack and plan to reinvest headcount savings into innovative sales technology. It highlights the importance of data, engaging content, and personalized buyer experiences for success. Sixsmith also discusses the emergence of digital sales rooms in B2B marketing, which allow for collaborative value creation and efficient content performance tracking. He emphasizes the need for data congruence, pipeline management, and the use of conversational intelligence tools for sales rep training
Episode 58: The Connection 70% Of Reps Are Missing
Episode 57: [RANT] Narcissists Need Not Apply
Episode 56: Marketing and Sales In the #FakeNews Era
Episode 55: Marketing + Sales Alignment : A Non Traditional Approach
Episode 54: Science and The B2B Sales Revolution
Episode 53: Key Attributes Of the 21st Century B2B Seller
Episode 52: CIOs Sound Off On Sales Reps
Episode 51: Cure For The "DO NOTHING" Virus
Episode 50: What Are You Doing About JOB SECURITY?
Episode 49: [Interview] Stop Dreaming And Start DOING! with Michael Alden
Episode 48: Finesse + Grit = π°
RANT: HEY BUYERS, GET OVER YOURSELVES! π‘
Episode 47: A Closing Primer For The Modern Seller πβοΈ
Episode 46: DIFFERENTIATE! ππ₯
Episode 45: [Interview] Modern Selling With LinkedIn's Samantha McKenna
Episode 44: [Interview] Lessons From World's Top Networkers
Episode 43 : Selling To MILLENNIALS
Episode 42: Stop BITCHING and Start Selling With SOCIAL
Acing C-Suite Selling: Interview with James Muir
The Top 4 Difference Makers in B2B Group Decision Making
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