Do you feel like an overlooked expert? Have you ever thought, “I am great at what I do! So, why don't more people know about me?”
I'll be honest. I have asked myself this question and I've become a little obsessed with figuring out the answer to it.
In my business, I am so lucky that I get to work with amazing, talented people who are experts in their field. Years of experience, finely honed skills, and the work they do with their clients is incredible. It gets results.
They are the type of people who are so damn easy to refer to because their work is so good, and they're the kind of people that I want to make sure more people know.
But that brings me back to the question “If they are so good, so talented, so skilled, and get their clients results, why aren't they more widely known?”
And I believe I found part of this answer, and I'm calling this the overlooked expert phenomenon.
Let's talk about it and the three reasons why it exists.
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Full show notes and transcript are here.
The Unspoken Problem in Online Business
Case Study: Why You Should Stop Over Nurturing Your Audience
Duped: Courses - Money Making Dream or Business Nightmare
Is the 3 Word Rebellion Messaging Intensive Right for You?
The Best Way to Create Content that Engages Your Right Fit Client
Why You Should Ditch Ideal Client Avatars & Do This Instead
The Missing Ingredient for Wildly Effective Word of Mouth Marketing
3 Ways to Repel Clients Who Aren't the Right Fit for Your Business
The Only Remaining Way to Stand Out in Business
A Programming Note
[Summer Fun] How to Root Out Bro Marketing that's Lurking in Your Business
[Summer Fun] Duped: The Bro Marketing Binary
4 Reasons the StoryBrand Framework Didn't Work for Your Business
8 Jobs Your Message Does for Your Business
[Summer Fun] Creating the Audience Journey to Yes
[Summer Fun] Why You Are Not Your Message
[Summer Fun] The Brené Brown Case Study: Why Radical Consistency Matters to Your Business
What the Heck Is Branding with Robyn Graham
Why Your Words & Message Matter More than You Think In Business
What’s the #1 Reason Your Clients Buy from You? (Hint: it’s got nothing to do with money)
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