166: How Charis Jones Crossed the $2 Million Mark With Sassy Jones Boutique
This week we have a bonus episode with Charis Jones, owner of Sassy Jones Boutique in the guest chair!
Sassy Jones is an award-winning accessory brand that specializes in exquisite pieces for the ‘sassy sophisticated girl on the go. Sassy Jones has both a brick-and-mortar store located in Richmond, Virginia and an online store and thousands of customers all over the world tune in weekly every Wednesday night to shop during their “Sparkle Parties.”
I’ve been fascinated by how Charis grew her boutique into a 7-figure business, so I had to have her in the guest chair. If you have an e-commerce business and are experiencing stagnant growth, this is the episode for you!
On today’s episode, we talk about:How Charis was first called to side hustling and entrepreneurship after she kept getting laid off How she uses her background as a top-ranking sales professional in major corporations to inform her sales and customer service strategy How being a Mom of 4-year old twin boys kicked her hustle into overdrive Her approach to paid marketing that helped her business grow from $365K in revenue to $2.6M the next year Her fun differentiation techniques including weekly virtual Sparkle parties online which bring in huge sales days and happy customers
I learned a TON from Charis in this episode, including the mental shift I need to personally make to take my business to the next level. I can’t wait for you to hear so visit sidehustlepro.co/sassyjones to listen!
This episode is brought to you by:
Heat Free Hair is offering Side Hustle Pro listeners 15% off your first purchase when you use our code “SideHustlePro” at checkout. To take advantage of this offer, head over to heatfreehair.com, and use code “SideHustlePro.”
Links mentioned in this episodeSide Hustle Pro Live Show Side Hustle Pro Newsletter Sassy Jones Traffic Sales & Profit Dare To Lead by Brené Brown
Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncements
Join our Facebook Community
If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook
Attend Side Hustle Pro Live!
Side Hustle Pro Live is coming to DC on October 9! Featuring a live onstage conversation with special guest Maya Elious, a pre-show shopping experience with Black women small business owners, and a live audience Q&A - the show will be an exciting night of the Side Hustle Pro podcast come to life! Get tickets here: sidehustlepro.co/live
Send questions to “Ask Nicaila”
You can now send questions for the new “Ask Nicaila” segment that’s coming to Side Hustle Pro. Once I get a critical mass of questions, I can start rolling out this segment. Just email firstname.lastname@example.org and put hashtag #AskNicaila in the subject.Social Media Info
Sassy Jones - @shopsassyjones
Charis N Jones - @charisnjones
173: How Podcasting Helped Me Find My Voice and My Purpose
172: Entrepreneur in Residence Check-In with Lisa Pegram, Founder of Belle 51
171: How this CEO Opened a Successful Bed & Breakfast on the Side (Lisa Brown Alexander of Wellspring Manor & Spa)
170: How Black Women Can Build Legacy Wealth (w/ Dr. Pamela Jolly)
169: How Karleen Roy Created A Boutique Creative Agency for Celebrity Clients
168: LIVE PODCAST! How to Play Big and Get These Coins, Sis
167: How Rochelle Porter Launched Her Apparel and Lifestyle Brand While Working Full-Time
165: How PhD, Gettin’ Grown Podcast Host, and Coach of #TeamTypingFast Dr. Tykeia Robinson Juggles it All (Side Hustle Spotlight)
164: How The Founder of The Village Market Is Bringing National Exposure To Black-Owned Businesses (w/ Dr. Key Hallmon)
163: From Side Hustler to CEO: Meet Sonia Lewis, Founder of The First African American & Woman-Owned Student Loan Repayment Company
SIDE HUSTLE PRO LIVE PODCAST! OCT 9 in DC
162: How to Balance Your Side Hustle With Your J-O-B (Side Hustle Series Pt 3)
161: Entrepreneur Diaries: I was on the TODAY show!
160: How to Lay the Foundation of Your Business When It’s Still A Side Hustle (Side Hustle Series Pt 2)
159: How to NOT Let Fear Cripple You When You’re Starting Your Side Hustle (Side Hustle Series Pt 1)
158: The 3 Year Anniversary Episode: 5 Lessons in Growing and Running My Business
157: How Personal Stylist Elsa Isaac Made a Name For Herself And Attracted Celebrity Clients
156: Side Hustle Spotlight: How this Nurse Started Her Natural Skincare Business on The Side (Aliyah Jenkins of Body Treats)
155: Entrepreneur-In-Residence: This Data Scientist Just Launched A Cutting-Edge Home Laser for Black and Brown Skin (w/Lisa Pegram of Belle51)