This week we have a bonus episode with Charis Jones, owner of Sassy Jones Boutique in the guest chair!
Sassy Jones is an award-winning accessory brand that specializes in exquisite pieces for the ‘sassy sophisticated girl on the go. Sassy Jones has both a brick-and-mortar store located in Richmond, Virginia and an online store and thousands of customers all over the world tune in weekly every Wednesday night to shop during their “Sparkle Parties.”
I’ve been fascinated by how Charis grew her boutique into a 7-figure business, so I had to have her in the guest chair. If you have an e-commerce business and are experiencing stagnant growth, this is the episode for you!
On today’s episode, we talk about:
How Charis was first called to side hustling and entrepreneurship after she kept getting laid off How she uses her background as a top-ranking sales professional in major corporations to inform her sales and customer service strategy How being a Mom of 4-year old twin boys kicked her hustle into overdrive Her approach to paid marketing that helped her business grow from $365K in revenue to $2.6M the next year Her fun differentiation techniques including weekly virtual Sparkle parties online which bring in huge sales days and happy customersI learned a TON from Charis in this episode, including the mental shift I need to personally make to take my business to the next level. I can’t wait for you to hear so visit sidehustlepro.co/sassyjones to listen!
Listen on Apple Podcasts, Soundcloud, Stitcher
This episode is brought to you by:
Heat Free Hair
Heat Free Hair is offering Side Hustle Pro listeners 15% off your first purchase when you use our code “SideHustlePro” at checkout. To take advantage of this offer, head over to heatfreehair.com, and use code “SideHustlePro.”
Links mentioned in this episode
Side Hustle Pro Live Show Side Hustle Pro Newsletter Sassy Jones Traffic Sales & Profit Dare To Lead by Brené BrownClick here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss
AnnouncementsJoin our Facebook Community
If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook
Attend Side Hustle Pro Live!
Side Hustle Pro Live is coming to DC on October 9! Featuring a live onstage conversation with special guest Maya Elious, a pre-show shopping experience with Black women small business owners, and a live audience Q&A - the show will be an exciting night of the Side Hustle Pro podcast come to life! Get tickets here: sidehustlepro.co/live
Send questions to “Ask Nicaila”
You can now send questions for the new “Ask Nicaila” segment that’s coming to Side Hustle Pro. Once I get a critical mass of questions, I can start rolling out this segment. Just email hi@sidehustlepro.co and put hashtag #AskNicaila in the subject.
Social Media InfoSassy Jones - @shopsassyjones
Charis N Jones - @charisnjones
Side Hustle Pro – @sidehustlepro
#SideHustlePro
284: How To Move Forward With Your Side Hustle (Side Hustle Pro Bootcamp Pt 4)
283: How To Test Out Your Side Hustle (Side Hustle Pro Bootcamp Pt 3)
282: How To Find The Right Audience For Your Side Hustle (Side Hustle Pro Bootcamp Pt 2)
281: How To Choose The Right Side Hustle For You (Side Hustle Pro Bootcamp Pt 1)
280: Inside My Playbook: How I Landed In The Top Charts When I Launched My Podcast
279: Inside My Playbook: How I Landed Big Guests When I Was Just Starting Out
278: Unlearning purpose: How to stop overthinking and start side hustling
277: How Morgan DeBaun is Defying Expectations As A CEO REWIND
276: How Zakia Blain of FBF Body Determines When To Pivot In Business REWIND
275: Co-Work with me: Brand partnerships, Side Hustle Pro Merch, and Figuring out my Vlogging (and Life!) schedule
274: How Charis Jones Crossed the $2 Million Mark With Sassy Jones Boutique (Rewind)
273: How The Spice Suite’s Angel Gregorio Expanded Her Spice Shop Into A Lifestyle Brand (Rewind)
272: Co-Work with me: What I’m Working On Now
271: Student Spotlight: How Tolu Went From Just Having An Idea To Launching A Podcast That’s Sponsored By Google
270: How I’m Refocusing on my Business in this Quarter & What I Wish I Knew Before Becoming a Mom
269: Should You Start a Podcast? Here’s What You Need to Know
268: How Teri Ijeoma Quit Her Job in Education to Trade Stocks and Travel the World REWIND
267: No More Excuses, It’s Time to Act on Your Side Hustle Idea REWIND
266: Side Hustle Success in 3 Steps REWIND
265: How to Overcome Doubt and Move Forward With Your Side Hustle REWIND
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