How to Thrive in the Sh!t Show: Marketing Your Expertise in Uncertain Times
Make Marketing Suck Less for Expertise-Driven Solo Businesses

How to Thrive in the Sh!t Show: Marketing Your Expertise in Uncertain Times

2025-03-25


It’s a shit show out there. The economy is a dumpster fire, the stock market is on a rollercoaster, and it feels impossible to know what’s coming next. And for business owners? That uncertainty can be paralyzing.


Most people react in one of two ways:

  1. Freeze completely and do nothing.
  2. Frantically try everything at once.

Neither works. But there’s a third option that does.


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Full show notes and transcript are here.

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