The current state of topical authority in a world of AI-generated content

AI-generated content has fundamentally shifted how brands must establish topical authority across multiple search platforms. Daniel Horowitz, SEO strategist at Informatica, explains how enterprise brands are adapting their content strategies to maintain visibility as search behavior evolves beyond traditional Google queries. The discussion covers strategic approaches for building semantic relationships through advanced internal linking architectures and developing content distribution frameworks that address synthetic queries across emerging AI search platforms. Horowitz outlines practical methods for creating topical authority signals that perform effectively in both traditional web results and AI-powered search experiences.

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