Part 2: Product First? Or Audience First? I talk about Strategy #2: Building an Audience First and THEN creating a product (ideally, productS) for that audience.
Which is WAY easier said than done.
And I'm also going to let you in on a little secret... that Strategy #1, which is Product First, Audience Next, and Strategy #2, which is Audience First, Product Next, are actually not mutually exclusive at all. You DON'T HAVE to choose just one or the other. You can actually do both. In fact, you MUST do both. But only in a certain order. And I'll talk about that in a second.
Now to give you better context, I have to say this real quick about Strategy #1. The cool thing about Strategy #1, is that once you've accomplished that, then Strategy #2 - which is building an audience first - becomes kind of moot, because now you already have an existing audience who have already bought your first product. So creating additional products for an existing audience is going to be a lot easier than finding or building a new audience.
I actually have a name for this: Go Deep, Then Wide.
So when you find a niche where you have already created a product and you're starting to build up an audience in that niche, it is a lot easier to go deep into that niche, than to go wide, and start coming up with new niches that are unrelated to that product.
Almost every single successful entrepreneur or company, almost always tends to go deep, before they go wide.
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Design Big, Implement Small, Algorithms and Rapid Prototyping: What Entrepreneurs Can Learn From Programmers - Part 2 - 99
17 Things Entrepreneurs Like You Can learn from a Programmer - Part 1 - 98
Part 5: Greatest Free and Freemium Tools - 97
Part 4: Greatest Free and Freemium Tools - 96
Part 3: Greatest Free and Freemium Tools - LastPass - Ep 95
Part 2: Greatest Free and Freemium Tools - Ep 94
The Greatest Free and Freemium Tools I Can't (and Won't) Live Without - Part 1 - Ep 93
Kindle Book-Writing Tips From a 6-Time Author - Part 2 - Ep 92
Don't Write a Best-Selling Book (Do This Instead) - 91
1000 True Fans and Why You May Be Building An Audience The Wrong Way - 90
Forget the "Leavers". Create for the "Believers" - 89
Part 3: Podcast Paywall: Premium-Only Podcast or Free Episodes Too? - 88
Part 2: Generating Leads with a Podcast - Why It's Not The Best Platform For That - 87
How to Monetize a Podcast, Build an Audience and Sell Premium Content - 86
True Streaming, Adaptive Streaming and Progressive Downloads - 85
Go Deep, Then Wide - the Biggest Secret to Success I Learned From Google, My Father and Miley Cyrus - 84
A Programmer and a Marketer Walk into a Bar - 83
YouTube Sucks If You're Doing This - 82
Lessons Learned from my DOPE Launch - Ep #81
19 Thoughts for 2019 to Help You Take Things to the Next Level - Ep #80
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