Part 2: Product First? Or Audience First? I talk about Strategy #2: Building an Audience First and THEN creating a product (ideally, productS) for that audience.
Which is WAY easier said than done.
And I'm also going to let you in on a little secret... that Strategy #1, which is Product First, Audience Next, and Strategy #2, which is Audience First, Product Next, are actually not mutually exclusive at all. You DON'T HAVE to choose just one or the other. You can actually do both. In fact, you MUST do both. But only in a certain order. And I'll talk about that in a second.
Now to give you better context, I have to say this real quick about Strategy #1. The cool thing about Strategy #1, is that once you've accomplished that, then Strategy #2 - which is building an audience first - becomes kind of moot, because now you already have an existing audience who have already bought your first product. So creating additional products for an existing audience is going to be a lot easier than finding or building a new audience.
I actually have a name for this: Go Deep, Then Wide.
So when you find a niche where you have already created a product and you're starting to build up an audience in that niche, it is a lot easier to go deep into that niche, than to go wide, and start coming up with new niches that are unrelated to that product.
Almost every single successful entrepreneur or company, almost always tends to go deep, before they go wide.
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How Long Should Videos In Your Online Course Be? - Ep #59
The Art of Viral Marketing - Ep #58
Content Marketing is Dead. Long Live Native Marketing - Ep #57
Cross-Posting vs. Repurposing - Part 3 - Ep #56
The Gift of IFTTT and Cross-Posting from Instagram - Part 2 - Ep #55
Message, Photo, CTA: My Content Cross-Posting Funnel - Ep #54
How Your Online Course Can Be Better Than Disneyland - Ep #53
7 Member Retention Strategies - Chris Farrell - Ep #52
Instant Affiliate Commissions: A Terrible Idea - Part 5 - Ep #51
State of the Internet Address - with Zombies and Heroes - Ep #50
Why Webinars Work and Webinars vs. Video Squeeze Pages - Jon Schumacher - Ep #49
MMA: Money Making Activities: Creation vs. Promotion - Ep #48
SEO Benefits from Affiliate Links, Refunds & Clawbacks - Part 4 - Ep #47
How Much & How Often To Pay Your Affiliates - Part 3 - Ep #46
Create "Instant Affiliates", Protect Your Affiliates - Part 2 - Ep #45
Why You Should Start an Affiliate Program and Recruit Your Own Affiliates to Promote Your Products and Services - Ep #44
Part 2: Seth Godin Ruined The Internet - Ep #43
5 Lessons Learned From 1 Year of Podcasting - Ep #42
Seth Godin Ruined the Internet & How To Become an Expert and Build Authority & Influence - Ep #41
HBO, Netflix, Stranger Things in Content Licensing Ep #40
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