Part 2: Product First? Or Audience First? I talk about Strategy #2: Building an Audience First and THEN creating a product (ideally, productS) for that audience.
Which is WAY easier said than done.
And I'm also going to let you in on a little secret... that Strategy #1, which is Product First, Audience Next, and Strategy #2, which is Audience First, Product Next, are actually not mutually exclusive at all. You DON'T HAVE to choose just one or the other. You can actually do both. In fact, you MUST do both. But only in a certain order. And I'll talk about that in a second.
Now to give you better context, I have to say this real quick about Strategy #1. The cool thing about Strategy #1, is that once you've accomplished that, then Strategy #2 - which is building an audience first - becomes kind of moot, because now you already have an existing audience who have already bought your first product. So creating additional products for an existing audience is going to be a lot easier than finding or building a new audience.
I actually have a name for this: Go Deep, Then Wide.
So when you find a niche where you have already created a product and you're starting to build up an audience in that niche, it is a lot easier to go deep into that niche, than to go wide, and start coming up with new niches that are unrelated to that product.
Almost every single successful entrepreneur or company, almost always tends to go deep, before they go wide.
Listen online at https://SubscribeMe.fm
Licensing Content For Your Membership Site or Online Course - Part 6, Ep #39
Psychology of a Rabid Fan - Ep #38
The Power of User-Generated Content - Part 5, Ep #37
The Oprah Model of Generating Content - Part 4, Ep #36
How To Screw Your Customers - And How Not To - Part 3, Ep #35
Repurposing Content - Part 2 - Ep #34
6 Ways To Create Content for Your Membership Site - Part 1 - Ep #33
8 Life-Changing Gifts To Buy Yourself - For My Birthday - Ep #32
How To Get Audio & Video Feedback and Testimonials from your Audience - Ep #31
3 Must-Have Tools for WordPress & Online Security - Ep #30
Coaching Portal, Credit Store, Offline product - Membership Models Part 4 - Ep #29
Magazine Subscription Model - Membership Models Part 3 - SubscribeMe.fm - Ep #28
Automated Lifetime Recurring Subscriptions - Membership Models Part 2 - Ep #27
Membership Models - Part 1 - Ep #26
"Dream Book" TOC Content Marketing - Ep #25
Content Creation & Repurposing - TOC Technique - Ep #24
Video Hosting For Your Membership Site - Ep #23
Audio, PDF & Media Hosting For Your Membership Site - Ep #22
3 Biggest Podcasting Myths Busted - Ep #21
Binge-Marketing & D-List Superstars: How to find marketing partners & affiliates - Ep #20
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