Part 2: Product First? Or Audience First? I talk about Strategy #2: Building an Audience First and THEN creating a product (ideally, productS) for that audience.
Which is WAY easier said than done.
And I'm also going to let you in on a little secret... that Strategy #1, which is Product First, Audience Next, and Strategy #2, which is Audience First, Product Next, are actually not mutually exclusive at all. You DON'T HAVE to choose just one or the other. You can actually do both. In fact, you MUST do both. But only in a certain order. And I'll talk about that in a second.
Now to give you better context, I have to say this real quick about Strategy #1. The cool thing about Strategy #1, is that once you've accomplished that, then Strategy #2 - which is building an audience first - becomes kind of moot, because now you already have an existing audience who have already bought your first product. So creating additional products for an existing audience is going to be a lot easier than finding or building a new audience.
I actually have a name for this: Go Deep, Then Wide.
So when you find a niche where you have already created a product and you're starting to build up an audience in that niche, it is a lot easier to go deep into that niche, than to go wide, and start coming up with new niches that are unrelated to that product.
Almost every single successful entrepreneur or company, almost always tends to go deep, before they go wide.
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Why Most Entrepreneurs Will Fail - And How To Get The Most Out Of A Conference - Ep #19
Don't Go For The Blonde & The Art of Finding a JV Partner - Ep #18
Why you should NOT use a 3rd-party marketplace to host your online course - Part 2 - Ep #17
Digital Sharecropping, 3rd-Party Marketplaces like Udemy.com - Ep #16
Udemy vs. Self-Hosted WordPress Site vs. 3rd-Party Hosted Membership Site - Ep #15
Launch One-Time Product First or a Recurring Subscription? - Ep #14
Why You Should NOT Drip Content In Your Membership Site Or Online Course - Ep #13
To Drip or Not To Drip Content: That Is The Question - Ep #12
WordPress Pages, Posts or Categories? Why and When to Use Each One - Ep #11
My Deepest, Darkest Fiverr.com Secrets And A Large Dose Of Creativity - Ep #10
Outsourcing Tricks, Whacky Projects & Fiverr Fever - Part 2 - Ep #9
My Top 20 Favorite Tools I Can't (and Won't) Live Without - Ep #8
6 Reasons Why You Should NOT Deliver Member Content Via Email - Ep #7
Ravi is interviewed by Steve Kidd from WeHelpYouThrive.com - Subscribe Me - Ep #6
Interview with Ryan Lee, veteran Online Marketer, Lifestyle Business and Membership Site Expert - Ep #5
Too Much Content. Too Little Revenue. Making Content Without Monetizing Doesn't Go Very Far. - Q&A - Ep #4
$1.5 Billion for a Membership Site? Membership Site Dream Team: WordPress, Theme, DigitalAccessPass.com (DAP) Membership Platform, Media Hosting & Payment Processor - Ep #3
Apple's New Membership Model, Ripped To Shreds On SharkTank & Trolling My Own Indian Accent - Ep #2
Making, Marketing & Monetizing Digital Content w/ Membership Sites & Online Courses - Ep #1
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